Responsibilities

• Lead and grow a team of marketers and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events; setting strategy, priorities, and quality bar for each function.
• Own Hatch’s demand generation strategy and execution, driving qualified pipeline and revenue growth across the business.
• Direct and execute the strategy for high-performing paid acquisition campaigns across Google Search, LinkedIn, Meta, and emerging channels, managing a Performance/Paid agency to execute.
• Expand and optimize our broader growth engine across lifecycle email marketing, partnership marketing, webinars, trade shows, website conversion optimization (CRO), SEO, GEO, and AEO.
• Continuously test new messaging, creative, landing pages, offers, audiences, and acquisition channels to improve performance and uncover new growth opportunities.
• Optimize the website experience to increase visitor engagement, lead conversion, and pipeline generation.
• Develop scalable co-marketing and channel partnership programs that generate qualified pipeline.
• Own marketing performance measurement, forecasting, and budget allocation, using data to maximize efficiency and business impact.
• Build dashboards, analyze performance, and develop actionable insights using SQL, spreadsheets, GA4, HubSpot, Salesforce, and other reporting tools.
• Improve attribution, reporting, marketing operations, and campaign processes to build a scalable growth engine.

Requirements

• 10+ years of experience in B2B growth marketing, demand generation, or performance marketing, preferably within a high-growth SaaS or technology company.
• 5+ years of experience managing and developing a team of marketers, ideally across multiple growth disciplines.
• Proven success driving measurable pipeline and revenue growth through integrated demand generation programs.
• Deep hands-on expertise managing paid acquisition across Google Search and LinkedIn. Experience with Meta is strongly preferred.
• Experience leading initiatives across multiple growth disciplines, including lifecycle marketing, partnerships, events, website optimization/CRO, SEO, and organic growth.
• A builder’s mindset—you enjoy creating new programs, improving systems, and solving ambiguous business challenges.
• A strong bias for action. You move quickly, prioritize effectively, and consistently execute with urgency while maintaining a high quality bar.
• Resourceful and scrappy. You’re comfortable operating in a lean environment and finding creative ways to deliver outsized business results.
• Highly analytical, with a strong understanding of SaaS growth metrics including pipeline, CAC, payback period, funnel conversion, LTV:CAC, and marketing ROI.
• Comfortable working directly with data using SQL, spreadsheets, BI tools, GA4, HubSpot, Salesforce, or similar platforms.

Preferred

• Bonus points: Experience marketing to home services, field services, vertical SaaS, or SMB software companies.
• Bonus points: Experience building co-marketing, referral, affiliate, or channel partnership programs.
• Bonus points: Experience launching or scaling account-based marketing (ABM) programs.
• Bonus points: Experience working at a startup or venture/private equity-backed company during periods of rapid growth.

Benefits

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan