Sr. Growth Marketing Manager at Tonic AI | USA

Tonic AI

Sr. Growth Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive PLG growth for a developer-first SaaS by owning experiments, onboarding, and cross-functional handoffs to unlock expansion.

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Must-have: 4+ years in self-serve SaaS or developer-first growth with activation focus.
Standout: AI-driven cohort analysis and GTM insights using tools like Amplitude, Mixpanel, or PostHog.

Job Description

Responsibilities

Own the Self-Serve Roadmap: You’ll translate revenue goals into a prioritized backlog of in-product experiments, testing pricing gates, credit-based systems, and "swipe-to-pay" pathways.
Master the Onboarding Flow: You’ll define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and activation triggers that ensure technical users find value in their first session.
Instrument the Sales Bridge: You will identify the high-intent signals that define a Product Qualified Lead. You’ll architect the hand-off that alerts our sales team when a developer at a Fortune 500 company has reached critical usage depth.
Product-Led Expansion: Identify and implement viral product features, such as team invitations or shared workspaces, to drive bottom-up growth within large organizations.
Usage-Based Retention: Map customer cohorts and build automated, data-driven triggers (email, in-app, Slack notifications) that move users from trial to habit formation to expansion.

Requirements

PLG Native: 4+ years of growth experience specifically within self-service SaaS or developer-first tools. You think in terms of activation rates and time to value, not MQLs.
AI-Native Data Fluency: You are a power user of LLMs to perform cohort analysis, funnel deep-dives, and translate raw product data into GTM strategy. You pull your own insights from Amplitude, Mixpanel, or PostHog.
Developer Persona Alignment: You understand that engineers hate traditional marketing. You know how to build a user journey that prioritizes utility, documentation, and immediate product value.
Creative Hustle: You are a builder at heart. You don\'t wait for a brand agency; you spin up your own experiments, test copy, and do unscalable things to find what works.
AI-Forward Mindset: You leverage AI to implement exponential efficiency in your own workflow and the user journeys you build.

Benefits

Impact: You will be the primary architect of the PLG playbook for our newest product.
Autonomy: We value a "bias for action." You will have the freedom to experiment, fail fast, and double down on winning growth loops.
Culture: We value intellectual curiosity, grounded data strategy, and the 0-1 builder spirit.

Tonic AI

3.6 Glassdoor

Tonic.ai democratizes data access for all technical data consumers by eliminating trade-offs between privacy and data availability. Tonic’s solutions synthesize safe, high-fidelity versions of production data devoid of sensitive information and PII.Hundreds of customers across industries depend on Tonic.ai to build data-driven software and fine-tune ML training models. They get all the value of production data without actually having to copy sensitive data around their organization, unlocking strategic data assets for use across functions, from engineering, to business operations, to even sales teams for demos. With high quality data, teams author fewer defects and ship faster all while having a strong security posture

Founded in 2018

San Francisco, California, USA

104 employees (10 in marketing)

tonic.ai

60% recommend to a friend

58% CEO approval