Sr. Feeds Analyst, Measurement - Data Integration

Responsibilities

• Feed management & optimization: - Guide, manage, and Q/A optimization and management of client feeds across all paid channels - Strategy and feed optimization planning, integrated with all Ovative paid channel teams - Feed testing and optimization strategy, with a customer-first mindset - Leveraging Feedonomics and other technology as needed to support feeds for clients - Actively find new test and learn opportunities within feed marketing to build on expertise and unlock new capabilities - Custom analysis and insights that can scale across channels or clients Client relationship management: - Proactive feed optimization and testing across priority accounts in partnership with client account teams and client contacts - Escalation point to support client teams when feed issues arise - Developing and delivering client communication to demonstrate strong feed marketing expertise Partner relationship management: - Own, manage and grow the overall relationship and performance of Feedonomics and other feed partners - Lead day-to-day management of client feed optimization programs - Clearly defining optimizations and testing goals that align with client KPIs Accountability with strategic partners - Effectively manage partner relationship and establish trust and credibility - Effectively influence partners to evolve strategies and capabilities to help Ovative bring a differentiated approach to feed marketing

Requirements

• 3+ years of experience following best practices to build product feeds, including transforming, modifying, sorting and filtering large quantities of product data into optimized product listings
• Highly organized, professional individual who works quickly under pressure
• Cross-functional project management skills, self-starter who can hit the ground running, shows initiative, but is not afraid to ask for direction and work with the team
• Support the development and testing of feed enhancements for AI-driven and conversational shopping use cases by auditing product data, identifying gaps, implementing agreed changes, and documenting test results.
• Track relevant updates from major commerce platforms, summarize their implications, and contribute to client recommendations and test plans under senior-team guidance.
• Exceptional communication skills, with positive, collaborative attitude

Preferred

• Experience working in a marketing agency setting
• Managing and optimizing product data (data feeds) for advertising channels such as Google Shopping, Meta, Microsoft, and others
• Experience with Feed Management platforms like Feedonomics, Channel Advisor, CommerceHub, etc.
• Experience working with FTP servers and file systems via applications such as FileZilla
• Hands-on retail or marketing background; experience managing product and listing information for multiple SKUs across multiple client accounts
• Experience optimizing and scaling structured product feeds to power LLM applications and agentic workflows.

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day