Sr. Event Marketing Manager

Responsibilities

• Define and lead the event marketing discipline across AMD’s global event portfolio, establishing strategies, standards, and best practices that improve audience reach, engagement, and performance.
• Develop frameworks for identifying, segmenting, prioritizing, and engaging target audiences based on event objectives, business priorities, and audience needs.
• Establish audience acquisition strategies and channel approaches that drive qualified registrations and attendance across priority events.
• Define the end-to-end attendee journey across pre-event, onsite, and post-event touchpoints, ensuring communications and experiences are relevant, connected, and audience-focused.
• Establish event communication strategies and standards across registration, confirmation, nurture, pre-event, onsite, and post-event activities.
• Develop strategies that increase audience participation and engagement before, during, and after events.
• Establish an event marketing measurement framework that evaluates audience quality, acquisition, conversion, engagement, and other performance indicators.
• Use data and insights to continuously optimize event marketing strategies, channel performance, and investment.
• Partner with Proprietary Events and Industry Events leaders to translate portfolio and program objectives into event-specific audience and marketing strategies.
• Collaborate across Marketing, Business Units, Sales, Regional Marketing, Communications, Digital, Analytics, and other teams to align audience strategies and leverage broader marketing capabilities.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
• This role is not eligible for visa sponsorship.
• This role is Santa Clara, California, or Austin, Texas.

Preferred

• Progressive experience in event marketing, audience marketing, integrated marketing, demand generation, experiential marketing, or a related discipline.
• Demonstrated experience developing audience acquisition, engagement, and communication strategies for large-scale events or integrated marketing programs.
• Strong understanding of audience segmentation, lifecycle marketing, campaign strategy, attendee journeys, and marketing performance.
• Experience establishing measurement frameworks and using data to improve audience and marketing performance.
• Proven ability to work effectively across portfolio, marketing, sales, regional, and business organizations in a highly matrixed environment.
• Experience leading and developing marketing professionals.
• Strong strategic thinking with the ability to translate strategy into scalable and actionable programs.
• Excellent communication, stakeholder management, analytical, and organizational skills.
• Experience working within a B2B technology company or complex global organization is an advantage.

Benefits

• Benefits offered are described: AMD benefits at a glance .