Sr. Email Marketing Specialist

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 5 days ago

Job Summary

Own end-to-end email marketing operations across localization, personalization, QA, and automation, coordinating with branches and a Lifecycle Strategist to optimize journeys and drive leads.

Manage multi-branch email builds and proofs
Drive testing, segmentation, and performance improvements

Job Description

Responsibilities

Execute production of promotional email campaigns, including localization and personalization for each participating branch location.
Write and design engaging email copy and graphics, using AI tools where appropriate, to improve clicks, leads, and won jobs.
Build, proof, QA, and schedule campaign versions, ensuring accuracy across links, offers, personalization, disclaimers, and branch-specific details.
Share proofs with branches upon request and manage requested updates.
Track monthly email send volume and leads by branch.
Help create and maintain an automated billing process for branch email and lead activity.
Execute marketing automation campaigns across email, SMS, and customer data-driven touchpoints.
Partner with the Lifecycle Strategist to optimize customer journeys through testing, content updates, segmentation, and performance improvements.
Assist with building landing pages and forms as needed.
Support the evaluation of a new marketing automation platform and the migration of existing Eloqua automations into the new system.

Requirements

Experience executing email marketing or marketing automation campaigns.
Strong attention to detail and ability to manage multiple versions, deadlines, and stakeholder requests.
Experience with a marketing automation platform or email service provider, such as Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar.
Strong writing skills and basic design sensibility.
Comfort working with campaign data, reporting, audience lists, and branch/location-level details.
Ability to use AI-enabled tools to support content creation, personalization, QA, and workflow efficiency.
Strong organizational skills and ability to build repeatable processes.

Preferred

Experience with localized, franchise, dealer, branch, or field marketing programs.
Experience with Eloqua or MAP migration projects.
Familiarity with SMS, landing pages, forms, and customer journey orchestration.
Basic HTML/CSS knowledge for email troubleshooting.
Experience with Excel, Power BI, CRM reporting, or billing/reporting automation.

Pella

3.8 Glassdoor

As the #1 most-preferred national window and door brand by homeowners across the country, Pella Corporation leads the industry in innovation and design. Founded in 1925, the Pella Family of Brands includes a robust product offering sold and installed through multiple channels. We are a growing, privately owned company with 20 manufacturing locations and more than 10,000 team members in the U.S. and Canada.Pella is consistently recognized as a great place to work by organizations such as Newsweek, Forbes, Glassdoor and Fast Company. We’ve been honored for innovation, workplace culture and design excellence, including Fast Company’s Best Workplaces for Innovators and Yello’s Top 100 Internships.At Pella, our team cares deeply, learns continuously and achieves results that go beyond. We encourage creative thinking that seeks out and includes diverse perspectives. We empower you to do the work you’re most proud of, offering individualized development plans, cross-functional experiences and opportunities for career growth.With talent like you, we are imagining, building and fighting for a brighter future for generations to come. Ready to find a career that sparks your passion?Follow us on:Instagram: www.instagram.com/pellawindowsFacebook: www.facebook.com/pellawindowsanddoorsPinterest: www.pinterest.com/pellawindowsTikTok: www.tiktok.com/@pellawindowsYouTube: www.youtube.com/pellawindowsanddoorsThreads: www.threads.net/@pellawindowsFor careers, visit: http://pellacareers.comFor life inside Pella follow:Facebook: www.facebook.com/careersatpellaInstagram: www.instagram.com/lifeatpella

Founded in 1925

Pella, Iowa, USA

5K employees (225 in marketing)

www.pella.com

1% recommend to a friend

1% CEO approval