Responsibilities

• Run our DTC and Amazon business. Keep leadership and cross-functional partners in the loop, regularly sharing performance updates, key wins, and upcoming opportunities.
• Partner with Product Development and Sourcing teams to turn customer insights and market trends into long-term product roadmap and merchandising plans.
• Shape how our products show up across DTC and Amazon, creating playbooks to scale both channels.
• Lead new product launches across Product Development, Sourcing, Digital Product, Marketing and Creative, working across teams to deliver a seamless customer experience from start to finish.
• Bring Marketing and Content teams together around our integrated marketing calendar, building momentum for key seasonal moments, campaigns, and hero products.
• Work with Finance, Sourcing, and Marketing to build pricing and promo strategies that win new customers, keep them coming back, and protect margins.
• Improve the online shopping experience alongside Digital Product, testing fresh ideas and tuning up site merchandising to make buying effortless.
• Bring high-impact growth programs to life from start to finish, ensuring continuous alignment with the executive team and key cross-functional partners.

Requirements

• 6+ years of experience in consumer eCommerce, preferably at a DTC or subscription business.
• 2+ years of experience in demand planning, merchandise planning, or site merchandising.
• BA/BS required
• You have a passion for merchandising, telling product stories, and keeping customers engaged through fresh and relevant assortments.
• You are an effective problem solver, with a hands-on “get things done” mentality.
• You bring effective project management skills, a high degree of organization, and the ability to multitask.
• You have excellent quantitative and data analysis skills and look forward to diving into the data. Experience with Mixpanel, Looker, or Google Analytics is a plus.
• You have an AI-native mindset with proven experience integrating AI tools into daily problem-solving and execution.
• You have a broad operating range that allows you to see the big picture while operating in the details.
• You have excellent collaboration and communication skills that make you a natural leader across teams.