Responsibilities

• Own the DTC channel P&L, driving profitable growth across acquisition, retention, and on-site conversion.
• Develop and execute the DTC growth strategy, optimizing revenue, contribution margin, CAC, ROAS, LTV, AOV, and conversion rate.
• Manage a multi-million dollar marketing budget, allocating spend across channels to maximize short-term revenue and long-term customer value.
• Identify scalable growth opportunities that drive customer acquisition, retention, and lifetime value.
• Shopify & eCommerce Performance
• Own the Shopify storefront experience, including merchandising strategy, conversion optimization, and customer journey.
• Partner with developers and eCommerce partners to improve site performance, UX, PDPs, landing pages, and overall conversion rate.
• Lead CRO and experimentation initiatives to continuously improve on-site engagement and AOV.
• Oversee product launches, merchandising, and promotional calendars across the DTC channel.
• Lead organic growth initiatives including SEO and blog/content strategy to drive education, organic traffic, and new customer acquisition.

Requirements

• 5+ years of experience scaling DTC/eCommerce brands, preferably within the Shopify ecosystem
• Proven track record owning and growing a DTC revenue channel
• Strong experience developing paid media strategies and managing external marketing agencies
• Experience managing marketing budgets and performance metrics including CAC, ROAS, LTV, and conversion rate
• Experience leading cross-functional marketing teams
• Strong analytical mindset with the ability to translate data into actionable insights
• Highly organized with the ability to manage multiple initiatives simultaneously
• Based in Los Angeles or open to traveling to LA once per month
• US work authorization without sponsorship requirements

Preferred

• Deep experience scaling Shopify-based consumer brands
• Experience in health, wellness, supplements, or consumer products
• Strong understanding of conversion optimization, retention marketing, and social commerce
• Entrepreneurial mindset with the ability to identify opportunities and build scalable growth strategies
• Exceptional communication and leadership skills

Benefits

• medical & dental insurance, paid time off, maternity/paternity leave, remote flexibility, and a pet-friendly office in Los Angeles