Sr. Director, Wholesale Marketing at Careers at Pressed | Culver City, CA

Sr. Director, Wholesale Marketing

Culver City, CA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive wholesale channel strategy and cross-functional activation, translating VP Strategy into channel plans for grocery, club, FSOP, and convenience markets.

Must-have: 10–15+ years in CPG or related industry with FSOP experience
Standout: Ability to define channel-level KPIs and scalable playbooks across multiple channels

Job Description

Responsibilities

Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP
Steward the translation of channel plans into account-specific plans for key accounts
Define how brand campaigns and priorities show up in wholesale environments
Establish channel-level success metrics (velocity, trial, repeat, ROI)
Define what programs / toolkits should exist to drive performance
Promotion role and structure (guardrails, not execution)
Activation approach (in-store, retail media, FSOP programs)
Launch, sustain, and recovery frameworks
Ensure programs are simple, scalable, and executable by Sales
Own how marketing investment is allocated across wholesale channels and account segments

Requirements

10–15+ years in CPG, beverage, or related industry
Deep experience across Off- Premise and FSOP channels
Marketing background in: Trade / shopper marketing, Retail or commercial strategy, Marketing activation planning, Retail Media
Must be legally authorized to work in the United States without restriction.