Sr. Director or VP of Growth Marketing

Boston, MA (Hybrid)

$150K/yr – $200K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own and scale a full-funnel, AI-enabled growth engine for a mid-market B2B SaaS, accountable for pipeline, team performance, and ABM programs across priority accounts.

  • Lead demand gen, ABM, and sales-enablement initiatives tied to measurable pipeline targets.
  • Build and coach a lean team while partnering with RevOps, Product Marketing, and sales.

Job Description

Responsibilities

  • Led growth marketing or demand gen/ABM for a $10M–$40M B2B SaaS company, building or rebuilding a function from the ground up.
  • Owned and was held fully accountable for pipeline targets.
  • Built and managed a lean, high-leverage team with rigorous budget discipline.
  • Brought hands-on experience with enterprise or complex-sale B2B motions.
  • Account-Based Marketing, Demand Generation, Sales Enablement - Own the Pipeline
  • Build and scale an AI-enabled, full-funnel demand generation engine that balances brand awareness with performance acquisition to drive qualified pipeline across target SOM segments.
  • Leverage experience with AI agents, AEO, and web enhancements to adapt strategies to evolving buyer research behaviors and buying signals.
  • Collaborate with RevOps and Sales to design lead/account scoring models and account guidance systems that inform sales outreach.
  • Design and execute targeted ABM programs for priority accounts and key market segments.
  • Lead, coach, and grow a team of 3-5 (Sr. Manager of Growth Marketing, 2 Developers/Designers, 2 Product Markets), scaling as pipeline expands.

Requirements

  • Led growth marketing or demand gen/ABM for a $10M–$40M B2B SaaS company, building or rebuilding a function from the ground up.
  • Owned and was held fully accountable for pipeline targets.
  • Built and managed a lean, high-leverage team with rigorous budget discipline.
  • Brought hands-on experience with enterprise or complex-sale B2B motions.
  • You also bring 6–12 months of experience using AI agents to remove manual work, elevating the team to focus on higher-value work.
  • You hold the line on accountability, for yourself and your team. Under our operating model, quarterly commitments are real and tracked on a shared scorecard.

Preferred

  • Marketing experience targeting field teams, retail, CPG, or frontline buyer audiences.
  • Customer marketing experience to support expanding roadmap and future team growth.
  • Familiarity with modern ABM/intent tooling (e.g., AdRoll, HubSpot, Salesforce) and lead-scoring frameworks.

Benefits

  • Competitive comp packages and equity
  • Comprehensive health coverage with 80% of premiums covered by Repsly for both employees and dependents, plus dental and vision
  • 401(k) with company match
  • Flexible PTO and 11 company holidays
  • Home office stipend
  • Professional development budget
  • FSA for healthcare and dependent care
  • Life insurance at 1x salary
  • Continuous education and professional development.
  • Flexible working locations: work remote with a few days a month in the office.
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Repsly

4.5 Glassdoor

Repsly, Inc. is a B2B software as a service (SaaS) company providing retail execution software that empowers CPG teams to make data-driven insights and achieve peak performance in the field. Repsly’s powerful manager’s dashboard equips teams with the data they need to uncover opportunities at retail, and the tools they need to deploy their team to take the right action in the store. Repsly’s best-in-class mobile app empowers retail execution specialists to have the biggest possible impact on sales, while equipping reps with the customizable data collection tools they need to report real-time insights from the field. Repsly is the only retail execution solution to centralize brands’ sales, field activity, and in-store data, connecting store-level activities with their impact on sales. More than 600 field teams in over 80 countries drive execution and sales in the field with Repsly. Awards: Repsly was selected as the best in “Sales operations” category on Under the Radar 2011 conference in Mountain View, California both by judges and audience choice. We were also selected as one of the 10 best European startups on Startup Week 2011 in Vienna, Austria and nominated for Europas 2011 award. In May 2012, we received Microsoft ISV award as "The most innovative startup".Founded in 2008 in Zagreb, Croatia, Repsly is headquartered in Boston.If you are a CPG or Retail Service organization operating in Latin America, you can visit our partner website here: repslylatam.com

Founded in 2008
Boston, Massachusetts, USA
102 employees (8 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$150K/yr – $200K/yr

Taken straight from the job posting.

See all Repsly salaries

Marketing Team

Marketing Team Size
6 (6% of company)
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.3M
Last Raise
$2.5M
Debt Financing

Funding History

  • Aug 2018
    Debt Financing • $2.5M
  • Jul 2017
    Seed • $1.6M
  • Jun 2015
    Seed • $1M

Traffic Signals

Monthly Visitors
64.9K
Monthly Google Ads Budget
$7.3K
Traffic Source Mix
Search
16.4%
Direct
65.3%
Referral
4.8%
Social
1.5%

Headcount Trend

Current headcount: ~102

Recent News

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Sr. Director or VP of Growth Marketing

Repsly · Boston, MA · Hybrid