Sr. Director of Strategy

Responsibilities

• Leading the strategy and planning efforts that guide the development of experiential and event marketing programs for our clients and potential clients.
• Build and nurture strong trusted relationships with creative, account, and client teams to ensure ongoing client retention and advancement.
• Work closely with Account Management and Creative leads to drive success and growth in both our existing client accounts and in pursuing new business opportunities.
• Implementing and championing strategy and planning best practices on assigned client and new business accounts, covering research, planning, account planning, strategy, and analytics.
• Crafting concise briefs that package objectives, target audiences, key insights, program requirements, and success measures.
• Lead productive ideation sessions, write briefs, facilitate brainstorming, and participate in concepting sessions.
• Review, analyze, and provide recommendations to clients regarding their portfolio of events to align optimally with their annual event marketing plans.
• Design comprehensive, audience-centric strategies that incorporate physical, digital, social, and mobile channels when appropriate, aiming to create powerful 360º experiences.
• Proactively explore new experience strategies, technology-enabled engagements, and industry best practices to offer valuable counsel to clients and internal teams, while also enhancing our strategic recommendations.
• Leading and conducting research and planning activities related to developing experiential marketing solutions (workshops, stakeholder interviews, primary and secondary research, program auditing, and more).

Requirements

• Undergraduate degree is required and a graduate degree in business, marketing or communications is preferred
• 10-12 year’s client/agency experience in a related role
• Experience in these key areas is preferred: experiential marketing, strategy, planning, marketing, digital marketing and/or advertising
• Experience in digital, social and mobile technologies, strategies and tactics
• Proficient in use of Windows environment (Outlook, Microsoft Word, Excel, Power Point,) and other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.)
• Knowledge of and experience in using research tools and methodologies
• Understanding of best practices regarding analytics and marketing measurement
• Ability to travel 25%

Preferred

• Graduate degree in business, marketing or communications is preferred
• Experience in experiential marketing, strategy, planning, marketing, digital marketing and/or advertising is preferred
• Experience in digital, social and mobile technologies, strategies and tactics (preferred)

Benefits

• We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest.
• employer matching 401(k) plan (no vesting period)
• low contribution healthcare option