Own global XERF platform strategy and lifecycle, balancing R&D, Clinical, Regulatory, and Commercial inputs to drive consumables growth, attach, and recurring revenue; lead launches, regional adoption, and field enablement with strong messaging and pricing discipline.

• Define and drive global strategy for XERF platform and consumables portfolio.
• Own end-to-end lifecycle from upstream innovation to launch, adoption, and optimization.
• Identify growth opportunities across indications, geographies, pricing models, and utilization.
• Expand consumables attachment, utilization, and recurring revenue including pricing and packaging.
• Lead voice-of-customer, competitive intelligence, and market analysis to inform roadmap and portfolio expansion.
• Lead global launch strategies and ensure effective handoff and adoption across regions.
• Develop core commercial tools including sales enablement, training content, and field resources.
• Partner with regions to remove adoption barriers and unlock growth opportunities for consumables.
• Serve as strategic bridge between R&D, Clinical, Regulatory, and Commercial teams to align on market needs.
• Drive utilization and adoption through close partnership with Sales, Clinical, and Medical Education teams.