Responsibilities - Define and drive the global strategy for the XERF platform and consumables portfolio, aligned with business priorities and growth objectives. - Own end-to-end product lifecycle management, from upstream innovation and business case development through launch, adoption, and lifecycle optimization. - Identify growth opportunities across indications, geographies, pricing models, and utilization. - Define and execute strategies to expand consumables attachment, utilization, and recurring revenue streams, including pricing, packaging, and commercial models that maximize long-term customer value. - Lead voice-of-customer, competitive intelligence, and market analysis efforts to inform strategy, and translate insights into actionable recommendations for product development, roadmap prioritization, and portfolio expansion. - Support the development of business cases for new products, features, and indications. - Develop clear, differentiated value propositions, messaging frameworks, and claims strategies grounded in clinical and customer insight. - Translate complex technologies into compelling, customer-facing narratives that drive demand and preference. - Lead global launch strategies and ensure effective handoff and adoption across regions. - Develop core commercial tools, including sales enablement materials, training content, and field-facing resources. - Monitor performance and continuously optimize messaging, positioning, and programs to improve commercial outcomes. - Partner with regions to identify barriers to adoption and unlock growth opportunities for consumables. - Serve as the strategic bridge between R&D, Clinical, Regulatory, and Commercial teams to ensure products meet clinical, regulatory, and market needs. - Drive utilization and adoption through close partnership with Sales, Clinical, and Medical Education teams. - Partner with regional marketing teams to localize and execute global strategies effectively. - Build strong alignment across functions to drive execution excellence, influencing senior leaders and energizing the global sales force as a high-impact individual contributor. - Engage and develop KOL and advisory board relationships to shape positioning and accelerate adoption. Requirements - Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field required. - 15+ years of progressive product marketing, product management, or commercial marketing experience in medical aesthetics (energy-based devices, injectables-adjacent technologies, skin resurfacing, or similar). - Demonstrated experience marketing capital equipment AND consumables / disposables, including familiarity with razor/razorblade economics, capital placement programs, and utilization-driven business models. - Proven track record leading global product launches in a regulated environment, from upstream concept through downstream commercialization. - Experience working with KOLs, advisory boards, and clinical evidence to shape positioning and drive adoption. - Experience with both HCP and patient/consumer marketing in a hybrid B2B2C model preferred. - Familiarity with cash-pay practice economics, practice-management workflows, and the role of practice owners as a buying audience distinct from clinicians preferred. - International commercial marketing experience preferred. - Travel up to 30% (domestic and international, including major aesthetic congresses). Nice to have - MBA or advanced degree in a related field preferred - International commercial marketing experience preferred - Experience with both HCP and patient/consumer marketing in a hybrid B2B2C model preferred - Familiarity with cash-pay practice economics, practice-management workflows, and the role of practice owners as a buying audience distinct from clinicians preferred Benefits [] Compensation - Hiring Min Rate 210,000 USD - Hiring Max Rate 270,000 USD - Pay Type Salary - Listed_salary: USD 210000-270000 YEAR How to apply - Scan this QR code and apply! About company - Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods. - We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics. - We are the leader in science-based technology which elevates the standard of care for consumers. - We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics. - We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries. - We put our people first and believe personal development drives business development. - We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods. - Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.