Responsibilities

• Define and drive the global strategy for the XERF platform and consumables portfolio, aligned with business priorities and growth objectives.
• Own end-to-end product lifecycle management, from upstream innovation and business case development through launch, adoption, and lifecycle optimization.
• Identify growth opportunities across indications, geographies, pricing models, and utilization.
• Define and execute strategies to expand consumables attachment, utilization, and recurring revenue streams, including pricing, packaging, and commercial models that maximize long-term customer value.
• Lead voice-of-customer, competitive intelligence, and market analysis efforts to inform strategy, and translate insights into actionable recommendations for product development, roadmap prioritization, and portfolio expansion.
• Support the development of business cases for new products, features, and indications.
• Develop clear, differentiated value propositions, messaging frameworks, and claims strategies grounded in clinical and customer insight.
• Translate complex technologies into compelling, customer-facing narratives that drive demand and preference.
• Lead global launch strategies and ensure effective handoff and adoption across regions.
• Develop core commercial tools, including sales enablement materials, training content, and field-facing resources.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or related field required.
• MBA or advanced degree in a related field preferred.
• 15+ years of progressive product marketing, product management, or commercial marketing experience in medical aesthetics (energy-based devices, injectables-adjacent technologies, skin resurfacing, or similar).
• Demonstrated experience marketing capital equipment AND consumables / disposables, including familiarity with razor/razorblade economics, capital placement programs, and utilization-driven business models.
• Proven track record leading global product launches in a regulated environment, from upstream concept through downstream commercialization.
• Experience working with KOLs, advisory boards, and clinical evidence to shape positioning and drive adoption.
• Experience with both HCP and patient/consumer marketing in a hybrid B2B2C model preferred.
• Familiarity with cash-pay practice economics, practice-management workflows, and the role of practice owners as a buying audience distinct from clinicians preferred.
• International commercial marketing experience preferred.
• Strong analytical foundation — comfortable building business cases, pricing models, and market sizing from primary and secondary data.

Preferred

• MBA or advanced degree in a related field preferred.
• International commercial marketing experience preferred.
• Experience marketing capital equipment AND consumables / disposables, including familiarity with razor/razorblade economics, capital placement programs, and utilization-driven business models.