Responsibilities

• Define and evolve product positioning, messaging, and value propositions that clearly differentiate Cengage’s product offerings in the market
• Translate product capabilities into compelling, customer-centric narratives that drive demand and adoption
• Lead market research, competitive analysis, and customer segmentation to inform product strategy and investment decisions
• Serve as the voice of the customer, ensuring insights shape both product development and marketing strategy
• Build and deliver customer and user engagement programs to drive high levels of product usage for student impact
• Own and implement end-to-end GTM strategies for new product launches and feature enhancements, including knowledge transfer and enablement of marketing to integrate into demand and engagement programs
• Develop comprehensive launch plans, including segmentation, messaging, pricing, packaging, and channel strategy
• Partner closely with Product Management to align market needs with the product roadmap
• Act as the central point of coordination across Product, Marketing, Sales, and Customer Success to ensure consistent execution of GTM priorities
• Partner with Sales and Sales Enablement to equip the field with impactful messaging, tools, and training

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA or advanced degree preferred)
• Minimum of 12 years of experience in B2B or B2B2C product marketing, brand leadership, or related roles
• Minimum of 10 years of people leadership experience, with a confirmed ability to build and develop high-performing teams
• Demonstrated success developing and driving impactful go-to-market strategies and product launches
• Strong experience working cross-functionally with product, sales, and marketing organizations
• Exceptional communication and storytelling skills, with the ability to simplify complex concepts into clear, compelling messaging
• Experience in education, publishing, SaaS, or technology-driven sectors preferred
• Background in EdTech and/or K–12 markets strongly preferred

Nice to Have

• MBA or advanced degree preferred
• Experience in EdTech and/or K–12 markets strongly preferred
• Background in education, publishing, SaaS, or technology-driven sectors preferred

Benefits

• Comprehensive Total Rewards package
• Disability accommodations in the job application process