Responsibilities

• Lead Product Marketing Strategy: Define and execute differentiated positioning, compelling messaging, and strategic narratives for Alation’s products and platform.
• Drive Product Launch Execution: Own and orchestrate product launches, working with Product, Sales, and Enablement to bring new innovations to market effectively.
• Market and Customer Insight: Champion deep understanding of buyers, customer personas, and competitive landscape to inform positioning, analyst relations and sales strategy.
• Analyst Relations Leadership: Manage relationships with key industry analysts (e.g., Gartner, Forrester, IDC) to shape perception, influence reports, and position Alation as a category leader.
• Sales Enablement: Equip Sales and Customer Success teams with powerful content, tools, and training to accelerate deal velocity and improve win rates.
• Partner with Product: Collaborate closely with Product Management to shape roadmap narratives and ensure market needs are reflected in future innovation.
• Thought Leadership & Evangelism: Develop industry thought leadership content and partner with executives to establish Alation as a category-defining leader.