Responsibilities

• Own the full-funnel performance marketing strategy for user acquisition and re-engagement across Yahoo's consumer product portfolio, with direct budget ownership across SEM, paid social, programmatic display, and emerging channels.
• Build and scale the performance marketing function by hiring, developing, and leading a team of managers, channel specialists, and analysts.
• Partner with Data Science & Experimentation to design and interpret incrementality tests, media mix models, and multi-touch attribution frameworks that sharpen budget allocation and demonstrate ROAS at scale.
• Lead the adoption of agentic AI workflows, including automated bidding, AI-driven creative iteration, autonomous anomaly detection, and agent-assisted campaign management, to increase team velocity and campaign efficiency.
• Establish rigorous reporting infrastructure and KPI frameworks (CAC, LTV, ROAS, incrementality) that surface actionable insights for VP and executive leadership on a regular cadence.
• Work cross-functionally with Product, Engineering, and Yahoo DSP teams to leverage first-party data and Yahoo's own agentic media-buying capabilities as a competitive in-house advantage.
• Manage relationships with key platform partners and stay ahead of algorithm changes, product betas, and AI-driven buying innovations.
• Develop and enforce channel playbooks, creative testing frameworks, and campaign governance standards that can scale across a growing team.

Requirements

• 12+ years in performance marketing, with 5+ years in a senior leadership role owning large teams and large media budgets.
• Deep channel expertise across two or more of the following: SEM, paid social, programmatic display, or affiliate marketing, with a track record of full-funnel budget ownership and measurable growth outcomes.
• Strong analytical foundation, including fluency in attribution models, incrementality testing, A/B experimentation, and data visualization tools, with the ability to pull and interpret data using SQL or business intelligence platforms.
• Proven experience scaling performance marketing programs at a large consumer internet, media, or subscription-based company.
• Hands-on familiarity with agentic AI marketing tools (automated campaign management, generative creative, AI-assisted optimization), or a clear track record of adopting emerging advertising technology.
• Experience across leading demand-side platforms (DSPs) and digital advertising ecosystems.
• Strong cross-functional leadership with the ability to align Marketing, Product, Engineering, and Data Science stakeholders around shared objectives.
• Excellent communication skills, with the ability to translate complex performance data into clear strategic narratives for executive audiences.

Preferred

• Experience at a media company, marketplace, or subscription product with first-party data assets.
• Familiarity with Yahoo's product ecosystem and audiences, including Yahoo Mail, Yahoo Finance, Yahoo Sports, and Yahoo News.
• Experience using Yahoo DSP's agentic AI capabilities or other AI-native buying platforms.

Benefits

• Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.