Sr. Director, Partner Marketing

USA (On-site)

$171K/yr – $342K/yrSenior Level15+ years expFull time

Posted 2 weeks ago

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Job Summary

Own partner marketing with end-to-end accountability for referrals, co-marketing, and joint demand across regions, tying campaigns to pipeline and bookings at multiple partner tiers.

Own partner marketing strategy and program ownership across referrals, co-marketing, and joint demand.
Drive cross-functional GTM alignment to pipelines and bookings by partner type, tier, and segment.
Scale partner campaigns and operations with RevOps, Sales, and Marketing to deliver measurable pipeline and revenue impact.

Job Description

Responsibilities

Own the global partner marketing strategy across referral, co-marketing, and joint demand programs
Align partner campaign planning to pipeline and bookings goals by partner type, tier, and segment
Collaborate with Revenue Marketing, Partner Sales, and Strategic Alliances to prioritize initiatives based on revenue opportunity
Lead the planning and execution of partner-sourced campaigns across regions and motions; collaborate with Revenue Marketing to fully integrate partner-as-a-channel into core revenue-driving campaigns
Standardize processes for co-marketing execution, partner content deployment, and performance tracking
Use AI and analytics to optimize targeting, messaging, and referral workflows across partner programs
Collaborate with Partner Managers, RevOps, and Sales to ensure partner marketing is fully embedded in GTM strategy, achieving targeted pipeline and bookings results
Partner with Revenue Marketing to integrate partner campaigns into broader demand plans
Represent Partner Marketing in executive planning, forecast reviews, and business updates
Lead and grow a high-performing Partner Marketing team across programs, tiers, and regions
Drive full-funnel accountability from inquiry to bookings, with clear ownership of Partner MQL pipeline performance and influence on DPR success
Optimize team workflows, campaign prioritization, and operational efficiency to improve channel ROI, enable accurate forecasting, and deliver predictable pipeline
Represent Partner Marketing in executive planning, GTM alignment, and performance reviews

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004

Durham, North Carolina, USA

5.8K employees (240 in marketing)

www.avalara.com

60% recommend to a friend

68% CEO approval