Sr. Director, NA Marketing - Utility

Responsibilities

• Lead the North America Utility marketing strategy and annual operating plan, aligned with the VP’s regional strategy, global brand and product direction, and Utility business priorities.
• Translate global product positioning, seasonal story architecture, and integrated plans into differentiated North America Utility campaigns, channel strategies, and go-to-market priorities; represent regional needs, insights, and execution requirements in partnership with the Global Sr. Director, Product & Integrated Marketing.
• Steward Utility brand positioning and storytelling across North America consumer touch points, ensuring a consistent expression of the KEEN brand that is relevant and compelling for regional consumers.
• Direct integrated, full-funnel Utility marketing across brand, digital, DTC, retail, wholesale, and experiential channels, balancing long-term brand building with demand generation and commercial outcomes.
• Serve as the senior marketing partner to Product, Merchandising, Sales, Ecommerce, Creative, and regional leadership to bring Utility products, seasonal priorities, and key initiatives to market effectively.
• Partner with Consumer and Fan Insights to shape North America Utility marketing strategy, define KPIs, and use market intelligence and performance data to refine plans, investment recommendations, and execution.
• Partner with Ecommerce leadership to shape Utility initiatives that strengthen traffic, conversion, customer engagement, and retention across digital channels.
• Lead and develop the Director, NA Wholesale Marketing, ensuring wholesale marketing strategy and activation plans are aligned to Utility priorities while maintaining clear ownership for wholesale program execution within that role.
• Lead and develop the Senior Marketing Manager, Utility, providing strategic direction and accountability for go-to-market execution across paid media, PR, influencer, partnerships, and events.
• Build senior relationships with key wholesale accounts and cross-functional partners to strengthen Utility brand presence, consumer impact, and commercial performance in the marketplace.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Merchandising, or related field required.
• Ten (10) years experience in product marketing, integrated marketing, or GTM leadership roles, preferably in consumer goods, footwear, apparel outdoor, or related categories
• Experience working across DTC and wholesale channels and in a global-to-regional marketing structure preferred
• Five (5) years people leadership experience managing managers and/or senior individual contributors in a global or multi-region environment.
• Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
• Deep understanding of North America consumer behavior, marketplace dynamics, and the commercial drivers of DTC, wholesale, and retail channels.
• Proven ability to translate global brand positioning and product priorities into differentiated, executable regional marketing strategies that balance global consistency with North America relevance.
• Broad and deep expertise across brand storytelling, integrated campaign development, digital marketing, PR, social, influencer, experiential marketing, consumer engagement, and demand generation.
• Strong command of wholesale marketing strategy, including account activation, in-store and digital programs, consumer insights, and the levers that influence sell-in and sell-through performance.
• Demonstrated ability to build authentic relevance for KEEN Utility within utility and outdoor culture through marketing that drives both brand affinity and sustainable commercial growth.

Benefits

• This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.