Sr Director Media, Paid Owned & Earned

Stamford, CT (On-site)

$282K/yr – $352K/yrSenior LevelFull time

Posted 10 days ago

Job Summary

Owns the development and execution of enterprise media strategy across paid, owned, and earned channels, guiding investment decisions, governance, and cross‑functional alignment.

  • Lead channel architecture, governance, and investment principles to drive ROI.
  • Guide executive decisions on investments, performance, and risk with reporting to leadership.
  • Build scalable media ecosystems and strong cross-functional partnerships.

Job Description

Responsibilities

  • Define and lead enterprise media strategy across paid, owned, and earned channels.
  • Establish channel architecture, operating models, governance frameworks, and investment principles.
  • Direct media portfolio prioritization, budget allocation, resource planning, and optimization efforts.
  • Lead executive decision-making regarding investments, performance, risk, and business priorities.
  • Oversee paid media, owned channels, social and earned media, content distribution, and agency performance.
  • Establish standards for planning, campaign execution, measurement, experimentation, and optimization.
  • Ensure media strategies align with brand, consumer experience, communications, and commercial objectives.
  • Monitor performance trends and market dynamics to guide strategic adjustments and continuous improvement.
  • Define KPI frameworks, reporting standards, dashboards, and performance governance.
  • Drive continuous improvement in media effectiveness, data quality, measurement, and operational excellence.

Requirements

  • Bachelor's degree required; advanced degree preferred.
  • Significant experience leading media strategy, digital marketing, paid, owned, and earned media, or integrated marketing transformation.
  • Experience leading leaders within large, complex organizations.
  • Expertise in media operating models, investment frameworks, agency management, and performance measurement.
  • Strong executive communication, influence, negotiation, and stakeholder management skills.
  • Demonstrated success building scalable media ecosystems that drive measurable business outcomes.
  • Strong commercial acumen including ROI analysis, governance, risk management, and brand safety.
  • Experience working across matrixed organizations and cross-functional teams.
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Salaries

Posted range

$282K/yr – $352K/yr

Taken straight from the job posting.

See all Philip Morris International U.S. salaries

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Sr Director Media, Paid Owned & Earned

Philip Morris International U.S. · Stamford, CT · On-site