Sr. Director, Marketing

Responsibilities

• Develop and own the annual marketing plans for VRI and ISM, including positioning, target audiences, campaign priorities, budgets, events, content calendars, digital strategy, and measurable growth objectives.
• Translate each company's strategic growth plan into executable marketing programs and establish KPIs that connect marketing activity to pipeline, recruiting, customer acquisition, retention, and revenue.
• Create enough common process and infrastructure to gain efficiencies across the companies while preserving distinct brands, audiences, and messaging.
• Build VRI into a more visible and differentiated federal services brand.
• Partner with executive leadership and business development to communicate VRI's capabilities across engineering, technical services, program management, analytics, national security, energy, and federal mission support.
• Develop corporate capability materials, customer presentations, contract/vehicle communications, recruiting campaigns, case studies, proposal graphics, conference materials, thought leadership, and digital content.
• Support VRI's geographic and organizational expansion, including growth in New Mexico and the DOE/NNSA ecosystem.
• Work with business development and recruiting to position VRI as both a trusted federal mission partner and an attractive destination for high-quality technical talent.
• Build a repeatable marketing engine supporting ISM's expansion as a regional managed IT, cybersecurity, and advisory services provider.
• Develop campaigns around managed IT, help desk, cybersecurity, compliance, vCISO and related recurring services.

Requirements

• 10+ years of progressive marketing, communications, brand, creative or related experience, with demonstrated experience managing multiple brands, business units or customer segments.
• Strong writing, editing, storytelling and presentation skills are required, along with demonstrated creative judgment and experience developing both digital and traditional marketing assets.
• Experience working directly with executive leadership, sales/business-development teams and external vendors is important.
• Experience with government contracting, managed services, cybersecurity, professional services or B2B/G technology would be advantageous but is not required.
• A bachelor's degree in marketing, communications, graphic design, business or a related discipline is preferred.