Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Sr. Director, Marketing - Production Chemicals
Bridgewater, NJ (On-site)
$168K/yr – $282K/yrSenior Level10+ years expFull time
Posted 2 months ago
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Job Summary
Own cross functional GTM and demand gen for a technically complex portfolio by turning customer insights into launch ready programs that move pipeline and revenue.
- Growth & Demand Gen: Own the annual plan by segment with digital campaigns, ABM, and events to drive pipeline.
- Voice of Customer: Lead structured VOC programs and publish actionable insights guiding product and commercial priorities.
- Launch & Brand: Coordinate launches, customer comms and sales enablement while safeguarding JT Baker messaging across channels.
Job Description
Responsibilities
- Growth & Demand Gen: Lead annual plan by segment, driving digital campaigns, content strategy, ABM, and events to build pipeline.
- Voice of Customer: Run structured VOC programs to collect feedback, win/loss data, and competitive intelligence; publish actionable insight reports guiding product and commercial priorities.
- Launch & GTM: Design and execute product launches with PM and technical marketing, create customer communications and sales enablement, and track post-launch performance.
- Brand & Messaging: Own the JT Baker narratives across channels, ensuring clarity, consistency, and claims discipline.
- Performance Analytics: Define and track marketing effectiveness metrics including lead quality, conversion, ROI, and impact on orders and revenue.
- Cross-Functional Alignment: Collaborate with Regional Marketing, Sales Ops, and Product Management to ensure campaign integration, data quality, and pipeline health.
Avantor
Avantor® is a leading global provider of mission-critical products and services to customers in the biopharma, healthcare, education & government, and advanced technologies & applied materials industries. Our portfolio is used in virtually every stage of the most important research, development and production activities in the industries we serve. Our global footprint enables us to serve more than 300,000 customer locations and gives us extensive access to research laboratories and scientists in more than 180 countries. We set science in motion to create a better world.More than 14,500 strong, our associates are passionate about our mission to set science in motion to create a better world. We share enthusiasm for innovation, excellence, and achievement. Whether we are collaborating with our customers to advance science or solve multifaceted problems, we help them reach their goals more efficiently and effectively. Visit our website to learn more about Avantor.
Traffic Signals
Monthly Visitors
564.1K
Monthly Google Ads Budget
$162.2K
Traffic Source Mix
Search
42.3%
Direct
40.5%
Referral
13.2%
Social
2.5%
Paid
1.3%
Headcount Trend
Current headcount: ~12.6K
Marketing Team
Marketing Team Size
261 (2% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Mary Pat McShea
EA to Chief Legal and Compliance Officer, Corp Secretary and SVP, Global Communications and Brand
At the company for 11 months
Lindsay Roman
VP, Integrated Marketing Communications, VWR, part of Avantor
At the company for 2 years 3 months
Chris Ragognetti
Vice President, Marketing Operations
At the company for 2 years 5 months
Autumn Pierce
Head of Global Strategic Marketing, Biopharma Production
At the company for 4 years 3 months
Funding
Last Raise
Private Equity, 16 years ago
Funding History
- Aug 2010Private Equity
