Responsibilities

• Lead future product/platform launch communications strategy, developing and executing an integrated plan that leverages PR/earned media, scientific publications, conferences/congress programming, and thought leadership to extend the reach and impact of the product story
• Translate product roadmap + clinical evidence into clear, credible storylines and external “moments” that support adoption and partnership growth.
• Create and maintain an always-current portfolio messaging architecture (claims, proof, use cases, differentiation, FAQs) in coordination with product/clinical.
• Lead communications planning to amplify clinical presentations, data publications and conference presence (pre-briefs, press angles, onsite events, speaker preparation, booth/partner support, post-congress follow-through, embargo coordination where applicable)
• Create a Prolaio communications roadmap grounded in landscape analysis to define where the company should be visible, what it should be saying, which audiences to target, and how best to reach them.
• Business Development Enablement
• Enhance BD enablement efforts with the creation of durable communications tools (partner decks, one-pagers, proof-point summaries, case studies, “why Prolaio” narratives).
• Partner with Marketing and Prolaio General Manager/Business Development to support priority partner motions (joint announcements, co-marketing plans, partner comms toolkits).
• Earned Media / PR
• Manage external agency (H+C), ensuring strategy, timelines, and deliverables align to portfolio priorities (vs. broad comms outputs).
• Drive proactive earned media aligned to evo2/portfolio milestones (data releases, partnerships, platform advances).
• Maintain media targets across clinical research, digital health/MedTech, and business press—with clear POVs and proof points.
• Internal Communications
• Define and execute internal communications cadence for Prolaio: leadership updates, company meetings change comms, culture engagement, and “re-recruitment”.
• Build internal narratives that reinforce priorities and reduce confusion during rapid shifts.
• Measurement & Operating Rhythm
• Establish KPI framework tied to communications roadmap outcomes (share of voice in target outlets, congress outputs, publication amplification, BD asset adoption, partner enablement velocity).
• Cross-Functional Partnership
• Partner closely with product, engineering, marketing, and business teams to gather inputs, align messaging, and ensure technical accuracy.
• Serve as a trusted communications advisor to senior leadership to support change communications, company milestones, and business updates.