Sr Director, Marketing

Pennsylvania, USA (On-site)

$240K/yr – $265K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross functional outpatient marketing efforts with a focus on strategy, budgeting, and KPI tracking across healthcare markets to drive share and revenue.

  • Growth & alignment: Own strategic plans, budgets, and KPI metrics to monitor market share and profit performance.
  • Stakeholder ownership: Collaborate with facilities, customers, and trade-show teams to convert insights into programs and events.

Job Description

Responsibilities

  • Develop strategic outpatient marketing plans across Healthcare Solutions Division, ASC, and B2B/New Construction, and collaborate with facilities and customers to meet needs.
  • Direct marketing strategy and tactics, implementing programs to maintain and increase market share and profits for assigned categories.
  • Ensure attainment of goals for market share, profit, price, and revenue.
  • Develop and implement overall business and marketing plans that create alignment and drive objectives.
  • Oversee strategic and tactical plans, budgets, forecasts, metrics, and KPIs to monitor results.
  • Foster effective cross-functional collaboration across all business areas.
  • Understand healthcare industry trends, competition, health economics, and customer insights.
  • Direct trade show activities in coordination with the trade show team.
  • Prepare monthly reports to monitor marketing plan success, sales, and key projects.
  • Manage 8 direct reports and oversee their activities.

Requirements

  • Bachelor's degree required.
  • 10-15 years related experience.
  • 3+ years of people management experience.
  • Occasional business travel required.
  • Valid driver's license and passport.
  • Secrecy and invention agreement and non-compete agreement.

Preferred

  • Master's degree preferred.
  • 3+ years of B. Braun experience, preferred.

Benefits

  • B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement.
Aesculap (US) logo

Aesculap (US)

Aesculap, Inc., a B. Braun company, founded in 1867 in Tuttlingen, Germany, is the world’s largest and one of the most respected manufacturers of surgical instruments, medical devices and sterilization container systems. Aesculap is a leading privately-owned manufacturing company, passionately committed to providing high-quality, innovative products and services to all surgical disciplines, including Neurosurgery, Microsurgery, ENT, Plastic and Reconstructive, Thoracic, Micro-vascular, Cardiovascular, Orthopaedic, Spine, Laparoscopic and General Surgeries and Central Processing. For more information, contact Aesculap Customer Service at 1-800-282-9000 or visit www.aesculapusa.com.

Center Valley, Pennsylvania, USA
914 employees (33 in marketing)

Traffic Signals

Monthly Visitors
21.4K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
45.2%
Direct
38%
Referral
7.7%
Social
7.4%
Paid
1.2%

Headcount Trend

Current headcount: ~915

Marketing Team

Marketing Team Size
24 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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