Sr. Director, Integrated Marketing Strategy and Planning

New York, USA (On-site)

$179K/yr – $299K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive the Macy’s marketing strategy as CMO, turning direction into prioritized initiatives and executive-ready plans.

  • Own the annual/seasonal planning and cross-functional alignment.
  • Must-have: 10+ years in marketing strategy and senior executive partnerships.
  • Standout: Proven success leading in a complex, matrixed organization with executive materials.

Job Description

Responsibilities

  • Serve as the CMO’s principal strategic advisor, helping to define, refine, and operationalize the long-term marketing vision and priorities.
  • Translate the CMO’s direction into clear organizational focus areas, decision frameworks, and actionable workstreams.
  • Lead strategic discussions with senior leaders, balancing long-term capability building with near-term business needs.
  • Own the annual and seasonal marketing planning processes, including timelines, frameworks, cadences, and leadership reviews.
  • Ensure plans are integrated across Brand, Media, Creative, Visual, Studios, and tightly aligned with enterprise goals.
  • Drive prioritization and sequencing of marketing initiatives to maximize business impact and resource effectiveness.
  • Act as a senior liaison across Merchandising, Digital, Stores, and Finance to align priorities, clarify dependencies, and resolve conflicts early.
  • Facilitate executive decision-making through structured problem-solving, synthesized insights, and scenario planning.
  • Build strong relationships across VP and SVP levels to drive cohesion and shared accountability.
  • Lead development of high-impact executive materials including strategy updates, Quarterly Business Review content, marketing calendars, and campaign overviews.

Requirements

  • Bachelor’s degree required; MBA or equivalent preferred.
  • 10+ years of experience in marketing strategy, business planning, or management consulting.
  • Demonstrated ability to partner directly with senior executives, particularly CMOs or equivalent C-suite leaders.
  • Proven track record of leading integrated planning processes spanning Marketing
  • Expertise building clear, visual, executive-ready strategic materials.
  • Experience leading within complex, matrixed organizations.
  • Advanced PowerPoint/Google Slides proficiency with strong storytelling and design instincts.
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • Able to work a flexible schedule based on department and company needs.

Preferred

  • MBA or equivalent preferred.

Benefits

  • Comprehensive health and wellness coverage
  • 401(k) match
  • Paid time off
  • eight paid holidays
  • continuous learning and leadership development
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal/financial advice
  • Tuition reimbursement
Macy's logo

Macy's

3.3 Glassdoor

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

New York, New York, USA
7.5K employees (1,121 in marketing)
50% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
18.8M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
28.3%
Direct
64.3%
Referral
4.7%
Social
1.3%
Paid
1.1%

Headcount Trend

Current headcount: ~7.5K

Marketing Team

Marketing Team Size
612 (8% of company)
Marketing Roles Posted (Last 30 Days)
13

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