Responsibilities

• Manage and mentor a team of marketers to deliver high quality marketing campaigns that expand awareness and drive conversion for GoodRx’s telehealth subscription, pets and healthcare professional offerings.
• Lead go-to-market marketing initiatives for new products. Develop GTM plans and oversee launches that drive strong initial user acquisition and continued revenue growth.
• Partner closely with cross-functional teams including Creative, Product, Insights, Digital Experience, PR, CRM, Lifecycle Marketing, PharmaDirect, EmployerDirect, Retail and Marketing Analytics to ensure the delivery of holistic and measurable marketing plans.
• Develop and oversee processes to enable the seamless delivery of integrated marketing activities for go-to-market launches and ongoing marketing initiatives.
• Be a hands-on marketer as needed. Manage the day-to-day execution of marketing initiatives to ensure these are delivered on-time, on-budget and with the highest level of quality. This includes developing robust tactical plans, capturing stakeholder updates, managing timelines and providing regular and clear communication to all relevant partners, including senior leadership.
• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics. Partner with Business Intelligence to establish the right measurement frameworks and KPIs for assessment.

Requirements

• Education: Bachelor’s degree in Marketing, Business or related field or the equivalent in years of experience. Master’s degree or MBA is strongly preferred.
• Experience: 15+ years of experience in an integrated marketing, product marketing or a hybrid role (12 years with a Master’s degree), with at least 4+ years in a leadership role.
• Proven leadership experience, with the ability to inspire and motivate cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Proven presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
• Strategic thinking and analytical skills, with a data-driven approach to decision-making.
• Highly organized and detail-oriented. Able to establish effective processes to ensure campaigns are delivered efficiently and with high impact.
• Understanding of digital marketing channels, social media platforms, content marketing, and PR/partnership strategies.
• A consumer-centric customer approach, able to understand and anticipate the needs and preferences of our target audiences.
• A growth mindset and a curiosity for learning, willingness to experiment, iterate, and adapt to changing environments and feedback.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Benefits

• medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave
• mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more