Responsibilities

• Own the Demand Gen Strategy and Plan
• Own the quarterly demand generation plan and budget, including channel allocation, campaign sequencing, and forecasting
• Translate pipeline and revenue goals into actionable demand plans across Opus's customer segments
• Lead integrated campaigns across paid, organic, content, events, email, partnerships/referrals, and other channels
• Build greater rigor into pipeline forecasting: understand what inputs drive outcomes, flag variance early, and adjust before gaps become misses
• Partner with RevOps to maintain reporting that connects marketing activity to qualified pipeline and revenue outcomes
• Balance near-term pipeline goals with longer-term brand and market-building opportunities
• Own and evolve the Enterprise ABM strategy across a well-defined universe of target accounts
• Prioritize and tier strategic accounts based on fit, opportunity, intent, and business priorities
• Design multi-touch programs across content, paid, events, brand, and other channels to deepen engagement within priority accounts

Requirements

• 8+ years of B2B demand generation, growth, or revenue marketing experience , ideally in a sales-led SaaS environment
• Proven ownership of qualified pipeline and revenue outcomes — you can point to specific programs or periods where Marketing materially influenced or sourced pipeline, not just MQL volume
• Meaningful Enterprise ABM experience, including account prioritization/tiering and coordinated Sales + Marketing programs
• Experience managing demand across multiple customer segments or motions, including both scalable inbound programs and more targeted Enterprise campaigns
• Multi-channel fluency across areas such as content, paid, email, events, organic, partnerships/referrals, and field programs
• Strong partnership with Sales and RevOps, with comfort discussing pipeline gaps, funnel conversion, attribution, forecasting, and account strategy
• Experience managing and developing a small team, agencies, and/or contractors
• Strong strategic and creative judgment — understands that effective demand generation includes brand, customer experience, events, and storytelling, not just performance optimization
• Comfortable operating as a player-coach in a lean environment: strategic enough to set direction and hands-on enough to stay close to the work

Preferred

• Experience in vertical SaaS, particularly businesses serving multi-location or frontline-heavy industries
• Experience marketing to restaurant, hospitality, wellness, fitness, retail, home services, or other service-industry customers
• Experience helping a B2B SaaS company move upmarket or build a more sophisticated Enterprise motion
• Experience incorporating events, field marketing, or community into a broader demand strategy
• Familiarity with Attio, HubSpot, or similar CRM / attribution tools
• Experience with partnerships or referral-led demand programs is a plus

Benefits

• 4 weeks paid time off
• 14 weeks paid parental
• Full Medical, Dental, and Vision
• FSA and Commuter benefits
• Yearly wellness stipend
• Mobile phone stipend