Responsibilities

• Lead a marketing execution team to develop and implement activation plans in collaboration with the Segment Marketing team, covering media, channel recommendations, video and graphic development, website, social media, and tactical analysis.
• Focus on cross-promotion and cross-selling across the company’s portfolio to increase share of wallet and improve retention.
• Manage lead generation, qualification, and conversion, including defining metrics and working with Marketing Operations, ISG and other cross functional stake holders to optimize processes.
• Develop marketing and communication campaigns aligned with strategic priorities, monitoring channel engagement and impact to identify effective marketing investments.
• Collaborate across a matrixed organization to optimize results across a broad portfolio of technologies and services.
• Lead by example with a hands-on approach to delivering high-quality outputs aligned with business strategy. Create comprehensive and measurable go-to-market plans that drive execution excellence.
• Balance internal work and agency partnerships to optimize budget spend and maximize brand reach.
• Drive innovation in communication and customer engagement, challenging norms to keep marketing cutting-edge by leveraging new technologies and optimizing media mix and business processes.
• Utilize dashboards to analyze KPIs and foster a data-drive/CI culture for prioritization and workflow optimization. Encourage calculated risk-taking to experiment with new approaches and technologies for growth.
• Produce and present business cases for investments in tools or infrastructure when necessary.

Requirements

• Bachelor’s degree required, Masters desirable
• Over 10 years of experience in B2B digital marketing or demand generation, preferably within pharma, biotech, or CDMO environments.
• Proven success in building and scaling integrated global marketing campaigns with measurable impact.
• Strong knowledge of CRM systems (Salesforce), marketing automation platforms, and analytics tools. Demonstrated leadership in managing teams and agency partners.
• Expertise in paid media, SEO/SEM, digital analytics, and conversion optimization.
• Experience managing large budgets and reporting ROI to senior leadership. Strategic thinker with hands-on execution skills and an analytical mindset.
• Fast-paced, performance-driven, customer-focused, collaborative, and inclusive work culture.
• The individual must have the ability to work effectively under pressure to meet deadlines.
• Travel expectations ~ 25%-30% or as business requires
• Onsite in office - 4 days per week

Preferred

• Experience working in pharma, biotech, or CDMO environments

Benefits

• Defined career path and annual performance review and feedback process
• Diverse, inclusive culture
• Potential for career growth on an expanding team within an organization dedicated to preserving and bettering lives
• Dynamic, fast-paced work environment.
• Community engagement and green initiatives
• Generous 401K match and Paid Time Off accrual
• Medical, dental and vision benefits effective day one of employment
• Tuition Reimbursement