Responsibilities

• Own and optimize the end-to-end B2C marketing funnel from lead generation through enrollment readiness and early student engagement.
• Develop integrated acquisition and nurture strategies that improve lead quality, conversion, and enrollment outcomes.
• Drive performance across paid social, organic social, paid search, and lifecycle marketing channels.
• Lead lifecycle engagement strategies across email, SMS, automation, webinars, outbound engagement, and personalized experiences.
• Partner with Enrollment and Sales leadership to identify funnel friction points and improve conversion performance.
• Continuously test and optimize targeting, messaging, creative, and channel strategy to improve ROI and funnel efficiency.
• Own paid digital investment strategy, budget allocation, forecasting, and performance accountability across channels.
• Lead agency partners and external vendors with clear expectations tied to growth, efficiency, and conversion outcomes.
• Partner with the Web team to strengthen SEO, GEO, and AEO strategies that improve discoverability and lead flow.
• Evaluate emerging platforms, technologies, and AI-enabled engagement opportunities to support growth objectives.

Requirements

• Bachelor’s degree in Communications, Marketing, or a related field.
• 10+ years of experience in growth marketing, digital marketing, performance marketing, or demand generation leadership roles.
• Proven success leading integrated acquisition and lifecycle marketing strategies tied to measurable conversion and revenue outcomes.
• Strong experience managing paid media investment, forecasting performance, and optimizing funnel efficiency.
• Experience leading cross-functional marketing initiatives and managing agency partners.
• Strong analytical and reporting skills with experience operating in CRM-integrated environments.

Preferred

• Experience in higher education, education abroad, or mission-driven organizations.
• Background operating in high-consideration or application-based customer journeys.
• Familiarity with SEO/GEO/AEO optimization strategies.
• Experience supporting portfolio or multi-product growth strategies.
• Experience leading lifecycle marketing or AI-enabled engagement initiatives.

Benefits

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
• Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.