Responsibilities

• Paid Search - our largest growth investment, and the channel with the most existing operational maturity
• Paid Media - LinkedIn, Display (via Demandbase), and YouTube, roughly equal in weight to each other and collectively comparable in size to Paid Search
• Organic & AI Search - SEO, plus AEO/GEO (answer- and generative-engine optimization): owning our visibility, citation rate, and share of voice inside AI answers (ChatGPT, Anthropic, Google AI Overviews/AI Mode, Copilot, Gemini) as buyers increasingly research and shortlist vendors there before they ever reach our site
• Earned channel influence - Reddit, YouTube, Wikipedia, analyst platforms like Gartner, and other sources that shape how AI engines and buyers perceive Gong; you won't own execution here, but you'll partner closely with the teams who do (PR, AR, Social) to make sure our presence there is deliberate
• Website partnership - you'll shape strategy and priorities for web initiatives in close partnership with the Web team, though they won't report into you. In the AI era, that includes making sure the site is machine-readable and extractable (clean structure, schema, answer-shaped content) so LLMs can retrieve and cite it - not just optimizing for human UX

Requirements

• 15+ years in growth or performance marketing, including 5+ years managing managers (not just individual contributors) with real ownership of Paid Search, Paid Social, and SEO/AEO
• Experience owning a growth budget with a scale of more than $20M annually across multiple channels
• A track record of tying growth activity to commercial outcomes; owning pipeline and revenue contribution, and efficiency metrics like CAC, pipeline-per-dollar, or blended CPA, across paid and owned channels
• A track record of managing budgets in the range this role will own, with clear evidence of efficiency AND experimentation (not just one or the other)
• Strong measurement instincts with comfortability building attribution and testing frameworks that prove what's working, including in channels that are inherently harder to measure precisely
• Experience partnering cross-functionally with Web/Design/Brand/PR/AR teams without owning them directly
• A bias toward testing new channels early, with a point of view on where audiences are moving next
• Experience using digital channels to break into new industries or geographies
• People leadership experience with a demonstrated coaching style that empowers rather than controls
• B2B SaaS experience preferred; comfort with complex, considered sales cycles a plus

Preferred

• Nice to have: A personal or professional portfolio of content you've created and grown an audience with (a newsletter, a YouTube channel, a LinkedIn following, TikToks, etc.)

Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.