Responsibilities

• Develop omnichannel playbooks and toolkits for banner and hospital teams, including channel roles, audience and offer frameworks, creative specifications, QA, and activation guides.
• Establish channel governance and operating rhythms with Media, Creative Services, Contact Centers, and banner client teams to ensure quality, speed, and compliance across 3,000+ hospital locations.
• Build banner capability and enablement programs that accelerate adoption of best practices while respecting local nuances.
• Define the test agenda for channels and journeys, running in-market experiments and A/B tests to prove incremental impact.
• Use performance insights to scale what works and sunset what doesn’t.
• Socialize learnings and drive continuous improvement across banners.
• Lead ratings and reviews strategy, response protocols, and community management across banners in partnership with Client Teams and Contact Centers.
• Monitor emerging issues and coordinate rapid response with medical, legal, and brand partners.
• Lead day-to-day direction of creative, content, SEO, social, and digital experience partners.
• Coordinate closely with Publicis on scope, briefs, and performance guardrails.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field; Master’s degree or MBA preferred.
• 12+ years leading integrated and digital marketing in complex consumer services environments (e.g., financial services, hospitality, multi-location retail).
• Proven success in building omnichannel programs integrating web, app, SEO, organic social/community, local presence, and in-location activation with paid media.
• Demonstrated ability to govern cross-functional marketing plans in matrixed organizations and elevate execution through playbooks, operating rhythms, and clear channel roles.
• Experience driving experimentation and optimization programs to improve acquisition cost and conversion at scale.
• Strong familiarity with modern MarTech for digital/social media, content management, production, testing, journey orchestration, and analytics.
• Skilled at translating strategy into actionable briefs for creative and media partners.

Benefits

• Competitive salary with paid time off & holidays so you can spend time with the people you love.
• Medical, dental, and vision insurance for you and your loved ones.
• Fertility and family-building assistance.
• Paid Parental leave.
• Practice Paid Basic Life Insurance.
• Practice Paid Short- and Long-Term Disability.
• Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.
• Commuter Benefits.
• Legal Plan.
• Health Savings Account & Flexible Spending Account.