Responsibilities

• Manage a global team of lifecycle marketing automation specialists and development team, enabling campaign execution and attribution across multiple regions and business units.
• Support our global line of business marketing teams with the consolidation and migration across 15 legacy platforms to upgraded marketing automation platforms that connect to multiple CRMs.
• Oversee day-to-day operations and long-term strategy for Marketo, HubSpot, and Pardot, ensuring consistency, scalability, and system governance and high performance for customer engagement and conversions.
• Lead the development and execution of email and future SMS automation programs, including lifecycle campaigns, transactional emails, and audience re-engagement initiatives.
• Own and optimize audience segmentation, dynamic personalization, and email asset tagging frameworks to ensure accurate targeting and performance tracking.
• Develop and maintain lead scoring models, nurture workflows, and fit-based segmentation strategies in alignment with sales and revenue operations.
• Partner with CRM, sales operations, and data teams to ensure synchronized data flows, clean CRM integration, and reporting integrity.
• Maintain global standards for naming conventions, tagging taxonomy, and campaign architecture to support attribution and insights.
• Ensure compliance with privacy regulations (e.g., GDPR, CAN-SPAM) and internal governance around data use and email communications.
• Provide performance insights, operational KPIs, and recommendations to executive stakeholders to support growth and campaign optimization.

Requirements

• 10+ years of experience in digital operations for multi-channel campaigns execution with a track record of driving revenue performance globally.
• 7+ years of driving improved customer engagement and revenue through acquisition, retention and cross sell marketing automation programs on Adobe Marketo Engage.
• 7+ years of experience with Adobe Marketo Engage with a proven track record for performance marketing conversions and attribution.
• Deep platform expertise in HubSpot, Pardot, and strong understanding of Salesforce CRM.
• 7+ years of experience managing a global team, including offshore resources to scale the automation capabilities.
• 7+ years of vendor management, budgeting, business case development and optimization of partner relationships in the marketing automation space.
• 5+ years of experience in building and/or migrating a business line from one platform to a new platform, including improving governance, contact database, landing page and campaign performance.
• Proven ability to scale and manage global lead nurture programs and lifecycle marketing across business units and geographies.
• Strong background in email marketing best practices, deliverability, personalization, and performance optimization.
• Demonstrated success in developing and evolving lead scoring, qualification models, and customer journey automation.