Sr. Director, Field Marketing & Communications

Responsibilities

• Develop and implement a comprehensive marketing and communications plan to support the Association’s goals in the priority market, aligning with the organization’s national strategic plan.
• Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
• Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Association’s work and impact.
• Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences.
• Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue.
• Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging.
• Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact.
• Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy.
• Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
• Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organization’s visibility and impact within the priority market.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or related field.
• 7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
• Experience leading communications efforts within a major market or large metropolitan area preferred.
• Experience working in nonprofit, healthcare, or public health organizations is a plus.
• Strong media relations experience and familiarity with the local media landscape.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Strong writing, storytelling, and presentation skills.
• Experience using analytics to inform communications strategies.
• Strategic thinker with the ability to translate organizational goals into actionable communication strategies.

Preferred

• Experience leading communications efforts within a major market or large metropolitan area preferred.
• Experience working in nonprofit, healthcare, or public health organizations is a plus.

Benefits

• comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.