Responsibilities

• Lead the creation and execution of the comprehensive DTC roadmap for the Outdoor Performance platform, positioning the company’s performance brands with clarity and distinction for both existing and new audiences through elevated, insight‑driven digital experiences
• Build and scale a multi‑brand eCommerce growth strategy that accelerates revenue across all Revelyst digital platforms—including desktop, mobile, tablet, and app—while ensuring consistent, seamless, and consumer‑first interactions
• Provide strategic leadership across all DTC activities, directing planning, execution, and continuous optimization in close partnership with cross‑functional Outdoor Performance leaders collaborating onsite in Bozeman, MT
• Drive accountability for the DTC P&L in partnership with finance leaders, guiding budgeting, forecasting, and performance management to meet or exceed revenue, margin, and profit goals
• Lead, mentor, and develop a high‑performing DTC team within a dynamic, matrixed, multi‑brand environment, ensuring excellence in site experience, merchandising, digital marketing, analytics, and ongoing operational performance
• Build and nurture strong relationships with internal partners, external vendors, agencies, and technology providers to support scalable growth, digital innovation, and channel effectiveness
• Champion digital innovation across the Outdoor Performance platform, identifying opportunities, testing new capabilities, and scaling proven solutions across Revelyst’s multi‑brand omnichannel ecosystem
• Oversee holistic digital operations and strategy, including site management, DTC channel performance, consumer experience optimization, technology enhancements, and the execution of brand‑building digital marketing initiatives
• Create compelling, high‑retention digital experiences that strengthen consumer engagement and loyalty—encompassing UX/UI design, content development, creative execution, email/SMS, paid social, CRM, analytics, operations, IT infrastructure, and product assortment strategy
• At Revelyst, we wear many hats; additional duties and responsibilities as assigned

Requirements

• 8–10+ years of progressive DTC, eCommerce, or digital marketing leadership experience within consumer, outdoor, performance, apparel, or CPG environments
• Proven success driving multi‑brand DTC growth, improving conversion, and elevating digital consumer experiences
• Strong financial and analytical acumen with demonstrated accountability for P&L performance in partnership with Finance
• Experience leading high‑performing digital teams across site operations, merchandising, UX/UI, CRM, and digital marketing
• Deep understanding of eCommerce platforms, digital marketing tools, analytics, and enabling technologies (CMS, CRM, personalization, automation, etc.)
• Bachelor’s degree or equivalent experience required; MBA or equivalent advanced degree preferred
• Strategic thinker with the ability to translate business needs into actionable digital strategies
• Strong collaborator who builds trust and alignment across Product, Brand, Finance, IT, Operations, and Executive Leadership
• Skilled at balancing long‑range vision with hands‑on execution in a dynamic, matrixed environment
• Data‑driven problem solver with the ability to diagnose challenges quickly and drive scalable solutions
• Excellent communicator capable of making complex digital concepts accessible to diverse stakeholders

Preferred

• MBA or equivalent advanced degree preferred
• Passion for outdoor performance (preferred)

Benefits

• comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts