Responsibilities

• Own the brand: brand standards, creative guidelines, tone of voice, and visual identity — ensuring consistency and integrity across every channel and customer touchpoint.
• Lead a creative team capable of translating brand strategy into personalized, segment-specific content that resonates at every stage of the customer lifecycle.
• Champion brand adherence across the organization, acting as the ultimate guardian of how we show up in the world.
• Lead and evolve our social media strategy and execution across all platforms — driving community, engagement, and brand love.
• Build and own our influencer strategy, identifying the right partners, managing relationships, and measuring real impact.
• Oversee PR strategy and execution, ensuring our brand narrative is told consistently and compellingly in the media landscape in traditional media and the digital world of partnerships and golf content creators.
• Lead content shoots end-to-end — from concept and creative direction through to production and delivery.
• Identify, develop, and manage content partnerships that extend our brand reach and add genuine value.
• Build scalable content systems that allow the team to produce high-quality, personalized content efficiently across customer segments and channels.
• Travel as needed to oversee shoots, attend partnerships, and represent the brand at key events.