Sr. Director of Consumer Marketing & Lead Acquisition

Responsibilities

• Develop and manage consumer acquisition strategies across purchased leads, paid search, paid social, affiliate networks, lead aggregators, retargeting, email, direct mail, and other performance channels.
• Identify, evaluate, negotiate with, and manage third-party lead providers and marketing partners.
• Establish lead-buying criteria, pricing thresholds, volume allocations, and quality standards by source, product, geography, credit profile, and customer segment.
• Optimize cost per lead, contact rate, application rate, approval rate, funded-loan conversion, customer acquisition cost, and contribution margin.
• Monitor lead duplication, fraud, consent, freshness, exclusivity, and source quality; suspend or reallocate spend when performance falls below established thresholds.
• Lead performance marketing across search engine marketing, social media, display, affiliate, email, SMS, and remarketing channels.
• Plan and manage the consumer marketing budget, forecasts, pacing, and channel mix to achieve volume and profitability targets.
• Partner with creative, compliance, sales, operations, and technology teams to launch accurate, compelling, and compliant campaigns.
• Oversee agencies and marketing technology vendors, ensuring clear deliverables, measurable outcomes, and disciplined spend management.
• Own the consumer journey from lead receipt through contact, application, approval, closing, and funded loan.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or a related field
• 7+ years of experience in direct-to-consumer marketing, performance marketing, customer acquisition, or lead generation, including leadership responsibility
• Demonstrated experience purchasing and optimizing third-party leads and managing meaningful marketing budgets
• Strong understanding of acquisition economics, attribution, conversion funnels, forecasting, and unit profitability
• Experience with CRM, marketing automation, call-center, analytics, and lead-distribution platforms
• Strong vendor negotiation, cross-functional leadership, communication, and executive presentation skills
• Ability to operate in a fast-paced, highly regulated, data-driven environment

Preferred

• Advanced degree (master’s or higher) preferred
• Experience in auto refinance, mortgage refinance, personal lending, consumer finance, or another high-volume financial services environment strongly preferred
• Hands-on experience with paid search, paid social, affiliate marketing, lead marketplaces, landing-page optimization, and marketing automation
• Working knowledge of consumer lending compliance, privacy, consent management, and telemarketing requirements

Benefits

• 401(k) with 8% Company Match
• Flexible Work Environment
• Competitive Paid Time Off
• Tuition Reimbursement & Education Benefits
• Comprehensive Health & Wellness Benefits
• Microsoft Copilot and AI-Enabled Tools
• Continuous Learning & Development Opportunities
• A culture of connection, celebration, and growth through employee-driven programs, company events, holiday celebrations (Star Wars Day), monthly town halls, quarterly company meetings, and team traditions like Bring Your Kid to Work Day