Responsibilities

• - Oversee influencer and creator partnerships (paid + earned), from micro-influencers to athletes and celebrity partners
• - Build scalable, authentic creator programs that drive awareness, reach and engagement
• - Ensure talent selection reflects Spindrift's DNA and drives cultural relevance
• - Measure and optimize influencer performance across key brand KPIs
• - Develop and execute a strategic partnership roadmap aligned to Spindrift's growth strategy and goals
• - Identify, negotiate, and manage brand collaborations and partnerships, from concept to execution, across new and existing potential brand partners
• - Own PR strategy and agency management
• - Drive proactive storytelling moments, supporting product launches and brand narratives
• - Secure meaningful media coverage that builds brand awareness and equity
• - Develop press materials, messaging frameworks, and thought leadership opportunities

Requirements

• - Minimum 10 years of experience across brand partnerships, influencers, PR and social media
• - Proven success in building and scaling consumer brands through relevant and meaningful cultural and social touchpoints
• - Strategic thinker with the ability to execute at a high level
• - Deep understanding of culture, trends, and consumer behavior
• - Experience leading partnerships and managing talent/creator ecosystems
• - Strong media relationships and PR fluency
• - Comfortable negotiating deals and managing budgets
• - Strong leader who can mentor and manage a team
• - Highly collaborative and comfortable working cross-functionally
• - Data-informed but creatively driven

Benefits

• - Short-term incentive programs specific to level and department
• - Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• - Company-paid life insurance, and a 401k retirement savings plan with a company match
• - Monthly cell phone allowance
• - Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• - Voluntary additional life insurance, short-term disability and long-term disability insurance
• - In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time