Sr. Director, Brand, Marketing & Revenue

Responsibilities

• 1. Brand Strategy & Identity - Own and evolve NCOA's brand identity, voice, and visual standards across all channels and audience segments. - Ensure brand consistency and integrity across all Advancement outputs — digital, editorial, PR, social, email, and direct marketing. - Lead the development of a brand strategy that builds public trust, elevates NCOA's national profile, and drives donor acquisition and retention. - Serve as NCOA's senior brand steward, advising the CDO, CEO, and Board on brand positioning and reputation management. 2. Integrated Marketing & Revenue Strategy - Build and lead an integrated marketing strategy that aligns brand, content, digital, and external communications in service of NCOA's non-federal revenue targets. - Work in close partnership with the Senior Director, Development to ensure marketing strategy is directly supporting fundraising campaigns, donor journeys, and corporate partnership development. - Develop and oversee NCOA's marketing calendar, ensuring campaigns are sequenced, resourced, and measured effectively. - Drive donor acquisition and retention through sophisticated, multi-channel marketing strategies that speak to NCOA's diverse audiences. 3. Team Leadership - Provide strategic direction, operational oversight, and executive sponsorship to teams. - Set clear performance expectations, foster a culture of bold ambition and continuous improvement, and ensure each team has what it needs to deliver at the highest level. - Lead talent development and succession planning within the Brand, Marketing & Revenue pillar in partnership with People Operations. 4. Board & Executive Engagement - Serve as the Advancement Division's primary marketing voice in executive and board-level conversations. - Develop and present marketing strategy and performance updates to the Board of Directors and its relevant committees. - Partner with the incoming Board Chair and other board members with marketing expertise to align NCOA's marketing direction with board priorities and expectations. 5. Performance & Accountability - Establish a rigorous performance measurement framework for the Brand, Marketing & Revenue pillar, with clear KPIs tied to brand awareness, audience growth, marketing-attributed revenue, and campaign performance. - Lead regular performance reviews across teams and report progress to the CDO. - Drive a culture of data-informed decision-making and continuous optimization.

Requirements

• 15+ years of progressive experience in brand, marketing, or integrated communications leadership, with at least 5 years in a senior leadership role.
• Demonstrated success building or transforming a brand and driving measurable revenue through marketing strategy.
• Proven ability to lead multi-team organizations across diverse marketing disciplines.
• Deep expertise in digital marketing, content strategy, and public relations, with the ability to provide strategic oversight across all three.
• Experience working in or closely with a fundraising or development function, with a strong understanding of how marketing drives philanthropic revenue.
• Exceptional written and verbal communication skills; ability to present compellingly to executive and board audiences.
• Experience working with or presenting to a board of directors, particularly board members with marketing or corporate backgrounds.

Preferred

• Experience in nonprofit, health, or mission-driven sectors a plus.
• Familiarity with aging, health equity, or economic justice sectors a plus.
• Bachelor's degree required; advanced degree in marketing, communications, or business strongly preferred.