Sr. Director, Brand Marketing

Responsibilities

• BRAND STRATEGY & EXPRESSION - Steward both the Red Bull New York and Sports Illustrated Stadium brands ensuring consistency, distinctiveness, and emotional resonance across all channels.
• Translate club values and business objectives into breakthrough creative campaigns that build fan affinity, spark conversation, and drive results.
• Serve as a core leader within the integrated MARCOMM team, aligning messaging and execution across departments and initiatives.
• Lead brand strategy development, positioning, and annual planning to drive long-term growth and market differentiation.
• Translate insights and data into compelling brand narratives, go-to-market strategies, and executive-ready presentations.
• Develop integrated programs that connect the club and Sports Illustrated Stadium with Red Bull’s broader ecosystem of athletes, creators, sports, music, and culture.
• CREATIVE LEADERSHIP - Oversee the in-house creative team including graphic design and video production, guiding concept development, design quality, and brand storytelling.
• Champion a high standard of visual and verbal identity- balancing consistency with creativity, and strategy with style.
• Lead ideation and delivery of brand campaigns, stadium experiences, and digital content.
• Engage and seek out AI and tech that helps accelerate and elevate workflows.

Requirements

• 10+ years of progressive experience in brand, leadership — ideally within sports, entertainment, consumer, or lifestyle brands.
• Proven success developing and scaling brand identities, campaigns, and visual systems across digital, social, experiential, and print channels.
• Education: Bachelor’s degree, MBA preferred but not required.
• History of building, mentoring, and inspiring multidisciplinary teams.
• Comfortable with both hands-on execution work and high-level strategy.
• Adept at managing multiple projects and deadlines in a fast-paced, high-visibility environment.
• Excellent written, verbal, and visual storytelling skills; fluent in English (additional languages an asset).

Benefits

• Our benefits include medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program.