Sr. Director, Brand Experience

Own the brand narrative and governance for a multi-brand portfolio, aligning architecture, enterprise events, and DTC promotions with revenue priorities.

• Brand Experience: Lead the overall Brand Experience function and define the strategic direction for how Holley’s brands are expressed across every DTC touchpoint.
• Brand Architecture: Partner with the Sr Director of B2B Marketing to evolve Holley’s brand architecture — defining how the master brand, power brands, and legacy brands relate, differentiate, and reinforce one another across the portfolio.
• Visual Identity: Provide high-level ownership of visual identity direction, style guidelines, and brand expression systems across the portfolio.
• Cross-Functional Alignment: Partner with the Divisional Marketing Directors and Sr. Director, B2B Marketing to align brand experience efforts with commercial priorities.
• Executive Narrative: Partner with executive leadership to refine long-term brand narrative and positioning as the company scales.
• Creative & Content Team: Lead a small, central creative and content team with exclusive focus on top-tier activations across campaigns, events, product launches, and brand storytelling; support all Enterprise Brand projects including investor and board-facing materials.
• Corporate Events: Own the enterprise Corporate Events function, including flagship activations such as LS Fest, SEMA, and other tradeshows, from strategy through on-site execution.
• Events Leadership: Lead the Events & Marketing team — spanning a Corporate Events Director, coordinators, supervisors, and specialist roles — to deliver best-in-class brand activations on time and on budget.
• Budget & Logistics: Oversee event budget discipline, vendor/venue/logistics operations, and cross-functional coordination that translates Brand, Product, and Sales priorities into flawless on-site delivery.
• Event Strategy: Ensure events are planned not only as point-in-time experiences but as broader brand, content, and earned media opportunities before, during, and after activation.