Responsibilities

• Shape Culture Through the Brand
• Develop culturally relevant brand platforms that influence consumer behavior and perception.
• Translate emerging trends, creator ecosystems, and audience insights into scalable growth opportunities.
• Ensure McDonald's remains authentic, timely, and culturally influential.
• Drive Creative Excellence
• Lead the development of distinctive, breakthrough creative ideas across all consumer touchpoints.
• Champion a "big ideas first" mindset and inspire bold, insight-driven work grounded in consumer truths.
• Elevate creative standards across internal teams and agency partners.
• Lead Integrated Marketing & Innovation
• Develop integrated marketing strategies connecting brand, menu, digital, and customer engagement priorities.

Requirements

• Bachelor’s degree in Marketing or related field required; advanced degree a plus , with significant experience in brand, creative, or cultural marketing leadership roles (client-side and/or agency)
• Proven track record of developing breakthrough, culture-driving marketing platforms , not just campaigns that deliver both brand impact and business results
• Demonstrated ability to lead and deliver creative excellence , including experience driving bold, insight-driven work that stands out in-market and elevates brand distinctiveness
• Deep understanding of modern marketing ecosystems , including social, digital, creator/influencer, experiential, and platform-native content strategies
• Strong cultural fluency , with the ability to identify emerging trends, shifts in consumer behavior, and translate them into relevant, scalable brand opportunities
• Experience building and executing integrated marketing strategies that connect brand storytelling with commercial outcomes (e.g., traffic, frequency, digital engagement, sales)
• Proven leadership in a multi-agency environment , with the ability to inspire, challenge, and align partners to deliver best-in-class, innovative work
• Exceptional storytelling and communication skills , with the ability to influence senior stakeholders and advocate for bold, non-traditional ideas
• Demonstrated creative bravery , including comfort taking calculated risks, pushing beyond convention, and leading teams through ambiguity and change
• Strong consumer-first mindset , with the ability to translate deep insights into meaningful engagement, participation, and brand connection

Benefits

• Sabattical program
• tuition assistance
• flexible work arrangements
• comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.