Responsibilities

• Lead the development, implementation, measurement, and optimization of integrated communications and PR strategies across multiple brands
• Define the long-term communications vision, priorities, and annual strategic roadmap aligned with business objectives
• Partner with executive leadership and cross-functional teams to ensure communications strategies support enterprise priorities and commercial goals
• Drive the Community Activation strategy across Earned Channels, creating strong integration with Paid Media, Influencer, Social, Experiential Marketing, and eCommerce to maximize earned coverage and business impact
• Create and oversee media materials and social communications, including press releases, media strategies, thought leadership, messaging frameworks, social messaging, editorial calendars, and integrated communications plans
• Own Earned Analytics & Reporting, including influencer campaign KPI tracking and performance optimization
• Lead Earned Media budget planning, forecasting, and investment management
• Stay current on audiences, cultural trends, social media behaviors, platform innovation, and communications best practices
• Establish and drive communications best practices and governance across the brands
• Serve as executive lead for PR agency management and local market communications needs

Requirements

• Bachelor’s degree in marketing, advertising, communications, or equivalent combination of education and experience; master’s degree in business marketing or similar is preferred
• 10+ years of progressive experience in Public Relations, Brand Communications, Integrated Marketing Communications, or related fields, including experience leading communications strategy for a multi-brand portfolio
• Thinks strategically and has the ability to translate big ideas into measurable business results.
• Motivated by building culturally relevant brands through integrated earned, owned, and paid communications.
• Demonstrated ability to influence senior leadership and align cross-functional teams around shared business objectives.
• Proven success developing and mentoring high-performing teams.
• Strong executive presence and ability to communicate effectively with senior leaders.
• Proven track record of designing and executing successful public relations campaigns at local, national, and global levels.
• Experience acting as a company spokesperson and managing media relationships.
• Experience planning and executing large-scale events and integrated campaigns.

Preferred

• master’s degree in business marketing or similar is preferred
• Experience planning and executing large-scale events and integrated campaigns.

Benefits

• Benefits: Comprehensive benefits package includes employer paid health benefits and 401k match. Benefits typically offered only to full-time employees.