Responsibilities

• Own and evolve Medline’s enterprise marketing data ecosystem, integrating internal sources (e.g., Medline customer experience behavior across our digital and other experiences, campaign performance, CRM, brand equity surveys) with external platforms (e.g., Clarivate, Acuity) to enable holistic, insight-driven decision-making
• Design and lead a robust marketing data governance framework that ensures data consistency, quality, security, and accessibility across all analytics systems and stakeholder groups
• Establish clear standards and processes for data stewardship, taxonomy, and reporting to support scalable analytics and cross-functional collaboration
• Own vendor relationships with data providers (and consultants as needed) and identify and translate business needs/opportunities to changes or additions to the vendor-provided data ecosystem meet those needs/opportunities
• Own and lead the development and refinement of TAM/SAM models in close collaboration with strategy, product, and finance teams
• Build and oversee a comprehensive competitive intelligence program that synthesizes data from platforms like Clarivate and Acuity, enabling proactive insights systemically into market dynamics, emerging trends, and competitor positioning
• Translate market insights into actionable strategies that support product innovation, go-to-market planning, and executive decision-making
• Design and implement advanced attribution models across digital, eCommerce, sales, and brand channels to accurately measure campaign impact and customer journey effectiveness
• Partner with digital, corporate communications, product & sales marketing teams to optimize performance, uncover growth opportunities, and drive data-informed decision-making
• Develop and drive adoption for scalable reporting frameworks and dashboards that provide clear visibility into marketing ROI, channel efficiency, and audience engagement

Requirements

• Bachelor’s degree in Business, Marketing, Data Science, or related field
• At least 8+ years of experience in marketing analytics, business intelligence, or strategy roles
• Proficiency in data visualization, modeling, and tools (SQL, Informatica, Tableau, Power BI, Python/R, Google Analytics, Adobe Analytics, Dynamics, Marketo, Workfront, Clarivate, Acuity)
• Strong understanding of healthcare and B2B markets (preferred)
• Exceptional communication and stakeholder management skills

Preferred

• MBA.

Benefits

• health insurance
• life and disability
• 401(k) contributions
• paid time off