Sr. Digital Media Manager

Responsibilities

• Own, manage, and grow client relationships and advertising performance, including guiding day-to-day and strategic communication.
• Act as relationship & Account manager for our advertising clients.
• Manage retail media advertising-only clients by coordinating and leading regular client meetings.
• Create advertising strategies that align with brand goals and collaborate with cross-functional teams for seamless implementation.
• Lead daily campaign management, including defining program objectives, strategies, tactics, and KPIs.
• Launch and manage client advertising campaigns across Target Product Ads, Amazon, Walmart, and other Retail Media PPC networks, optimizing for growth and aligning with client goals.
• Collaborate with the VP of Digital Media to develop and refine Voyageur Group’s core skills and processes in Retail Media PPC Ads to build the company’s advertising capabilities.
• Develop and deliver client communications, address campaign questions, and share performance insights.
• Build and maintain client trust and credibility while managing relationships and influencing stakeholders to evolve strategies.
• Conduct custom analyses and create scalable reports and insights across channels.

Requirements

• 3+ years of hands-on experience managing Target Product Ads (TPA), or equivalent hands-on Criteo retail media experience.
• Strong communication skills and executive presence, with the confidence to engage clients and internal teams, including VP-level contacts.
• Demonstrated success owning a book of business and improving campaign performance across key metrics.
• Experience managing budgets, pacing, and spend controls with a high degree of accuracy.
• Strong client relationship skills, with the ability to clearly present strategy and results, including monthly business reviews, and handle tough questions with confidence.
• Ability to work independently and make sound decisions in a role with significant autonomy.
• Proficiency in Microsoft Excel, PowerPoint, and other applications.

Preferred

• Preferred: experience with other retail media networks, such as Walmart Connect, Amazon Ads, or Ulta.
• Preferred: experience with Pacvue.
• Preferred: experience managing large enterprise-level clients and complex, large-scale budgets.