Sr. Digital Marketing Manager (hybrid) at Invonto | Bridgewater, NJ | $75K/yr – $90K/yr

Invonto

Sr. Digital Marketing Manager (hybrid)

Bridgewater, NJ (Hybrid)

$75K/yr – $90K/yrSenior Level10+ years exp

Posted 6 weeks ago

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Job Summary

Own the end to end digital marketing engine for a B2B software audience, combining inbound/outbound campaigns, SEO and brand/PR, and automation to move leads through a tech-buyer's funnel.

Incorporate growth channels: inbound/outbound campaigns, SEO/brand/PR, and marketing automation to generate pipeline.
Own measurement: analytics, GA and Ahrefs, and reporting to optimize spend and ROI.
Collaborate across teams: leadership, content, product, and sales to align strategy and enable scale.

Job Description

Responsibilities

We are looking for a Sr. Digital Marketer for developing marketing strategies, executing marketing campaigns, increasing brand visibility, and supporting business growth.
Ability to manage inbound and outbound marketing campaigns for effective lead generation.
Experience with brand building and PR.
Experience with SEO, AEO, and GEO.
Experience with marketing automation tools.
Strong analytical skills and experience with web analytics tools such as Google Analytics and Ahrefs.
Excellent communication, leadership, and teamwork skills.

Requirements

Bachelor’s degree in marketing, business, or related field.
10+ years of progressive experience as a B2B digital marketer.
Experience working in tech / software industry.
US Citizenship or Permanent Residency is required.
Experience in creating and executing marketing strategies.
Ability to manage inbound and outbound marketing campaigns for effective lead generation.
Experience with brand building and PR.
Experience with SEO, AEO, and GEO.
Experience with marketing automation tools.
Strong analytical skills and experience with web analytics tools such as Google Analytics and Ahrefs.

Benefits

Healthcare benefits and PTO.

Invonto

"Connecting People Through Digital"Invonto is a digital consulting company that helps organizations streamline operations through process automation, improve sustainability by reducing waste, and grow revenues through custom digital products. Our roster of clients span many industries and include top brands like Merck, Comcast, Transamerica, Sealed Air, DR Horton, Epicor, West, YMCA, Federal Reserve Bank, America's Got Talent, Party Rental Ltd., JF Shea, Southco, Telebrands, Columbus McKinnon, Kiss Products, and others. Invonto is a creative agency focusing on solving complex business problems through effective implementation of digital solutions for web, mobile, AI and machine learning, virtual reality (VR), and augmented reality (AR). Invonto provides turn-key solutions from initial strategy through launch. Solutions created by Invonto has added more than $1 billion to client's annual revenues while reducing product waste by more than $500 million annually.Invonto is recognized as one of the most innovative technology companies and a digital leader by NJ Tech Council (TechUnited NJ), NJBiz, CIO magazine, ThriveGlobal, and Fast Company.Visit our website www.invonto.com to learn more about us and our work. Want to join our growing team? Apply to any of our job openings from career page on our website at www.invonto.com/careers.

Founded in 2008

Bridgewater, New Jersey, USA

12 employees

www.invonto.com