Responsibilities

• Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations
• Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
• Scale paid media budgets strategically based on performance data and business growth
• Collaborate with the marketing team on ad creative briefs and campaign messaging
• Develop and execute an SEO strategy to improve organic visibility and search rankings
• Conduct keyword research targeting healthcare buyers and key clinical decision-makers
• Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance
• Apply SEM best practices consistently across all paid search campaigns
• Build and execute email campaigns for events, lead nurture, client engagement, and product updates
• Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales

Requirements

• 7-10+ years of hands-on B2B digital marketing experience, from campaign strategy through execution and reporting
• Expert-level proficiency in Google Ads and LinkedIn Campaign Manager; you can walk us through campaigns you've built and the results you drove
• Deep experience with HubSpot or a comparable marketing automation platform, including workflow creation, audience segmentation, and lead scoring
• A track record of managing substantial annual paid media budgets with measurable, demonstrable ROI
• Solid hands-on skills across SEO/SEM, landing page optimization, A/B testing, conversion tracking, and multi-channel attribution
• Background in Healthcare IT, healthcare, or a similarly complex technical B2B environment required; experience in radiology software digital marketing and navigating long, multi-stakeholder sales cycles is highly preferred

Preferred

• Experience with ABM at scale
• Healthcare marketing certifications
• Experience with video content strategy

Benefits

• Competitive compensation and benefits package, including comprehensive health insurance, and a 401(k) with employer contributions
• Enjoy flexible working hours and a hybrid work arrangement