Sr. Digital Marketing Coordinator

Chelmsford, MA (On-site)

$70K/yr – $83K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own ongoing digital marketing operations and measurement, turning channel activity into reliable attribution and campaign-ready assets.

  • Manage social channels and YouTube metadata and content reviews as a unified workflow.
  • Maintain a centralized UTM framework and deliver weekly/monthly performance narratives from GA4, YouTube Analytics, and ad platforms.
  • Coordinate campaign asset workflows and project trackers to enable timely go-live across channels.

Job Description

Responsibilities

  • Help prepare, schedule and review social media posts
  • Support our YouTube channel- including uploading videos, optimizing metadata, and performing regular content reviews and archival.
  • Execute ongoing updates to pages on axis.com and support the development of landing pages
  • Conduct thorough checks - links, forms, mobile responsiveness, and translations - before any page goes live.
  • Build UTM-tagged links for all digital campaigns and marketing activities.
  • Own and maintain centralized UTM documentation to ensure consistent, reliable attribution.
  • Pull and compile weekly and monthly performance reports from GA4, YouTube Analytics, social platforms, Google Ads, and Pardot/Salesforce.
  • Analyze homepage performance across different banners, campaigns, and CTAs.
  • Build and maintain a regional data knowledge base- including SOPs and benchmarks
  • Support campaign execution by maintaining project trackers and coordinating the collection and organization of creative assets needed for campaign launches.

Requirements

  • A solid understanding of digital marketing channels and how they work together to drive results.
  • Exceptional attention to detail - you're the person who catches a broken link, a missing UTM, or a data inconsistency before anyone else does.
  • Analytical curiosity; you don't just pull reports, you look for the story behind the numbers.
  • Strong organizational and project management skills, with the ability to juggle competing priorities without dropping the ball.
  • Clear, proactive communication skills and the ability to collaborate effectively across teams and time zones
  • 2–3 years of experience in digital marketing
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience with marketing automation/CRM tools (Pardot and Salesforce).
  • Proficiency in GA4 and comfort navigating native analytics on social and video platforms.
  • Strong Excel skills for data manipulation, reporting, and visualization.

Benefits

  • Axis is a company that puts our employees first. Here is just a glimpse of what we do for our ‘Axians’:
  • Inspire you to grow and develop through employer-offered training as well as tuition reimbursement
  • Take care of more than just the ‘work you’, but rather the ‘whole you’ through our health, dental, vision, and fitness/health and wellness programs
  • Support parents and children through paid parental leave and help alleviate costs through a dependent care reimbursement account
  • Encourage work/life balance with generous vacation benefit, plus a 3-week sabbatical on your 5-year anniversary (and every 5 years after!)
  • Help prepare for your life after retirement through our 401(k) program and employer matching
Axis Communications logo

Axis Communications

Axis enables a smarter and safer world by creating solutions for improving security and business performance. As a network technology company and industry leader, Axis offers solutions in video surveillance, access control, intercom, and audio systems. They are enhanced by intelligent analytics applications and supported by high-quality training.Axis has around 4,000 dedicated employees in over 50 countries and collaborates with technology and system integration partners worldwide to deliver customer solutions. Axis was founded in 1984, and the headquarters are in Lund, Sweden.For more information, visit www.axis.com. Experiencing technical difficulties with www.axis.com? Visit: https://status.axis.com.

Founded in 1984
Malmo, Skåne County, SWE
5.2K employees (425 in marketing)