Sr. Digital Content Specialist

Responsibilities

• Oversee the planning and execution of large-scale content initiatives, ensuring alignment across internal teams and client deliverables, including managing key client relationships.
• Provide strong project management across large, complex enterprise client accounts, managing timelines, deliverables, priorities, and stakeholders across multiple brands and workstreams.
• Drive innovative content initiatives that significantly improve content effectiveness, leveraging analytical and AI tools and performance data to continuously refine strategies and deliver measurable results.
• Develop and oversee content strategy across ecommerce platforms, translating brand positioning, shopper insights, and performance analysis into compelling, conversion-driven copy and creative direction.
• Review and provide structured feedback on content produced by junior copywriters, ensuring quality standards, brand voice alignment, and platform best practices are consistently met.
• Support client relationships by contributing to QBRs, brand audits and BD analysis by presenting content strategy, and educating on ecommerce content best practices.
• Evaluate and implement tools to measure content effectiveness and inform ongoing optimization strategies.
• Stay ahead of the evolving landscape of agentic commerce, including AI-driven search, personalization, and autonomous shopping agents, continuously refining content strategies and internal processes to remain effective in an increasingly automated retail environment.
• Mentor and develop junior copywriters, providing feedback and establishing content quality standards.
• Help lead the integration of AI and emerging technologies into content workflows and optimization processes.

Requirements

• 2–3 years of relevant experience in ecommerce content strategy, digital copywriting, or a related field.
• Deep understanding of ecommerce platforms and digital shelf content, including Amazon, Walmart, and Target PDP best practices.
• Expertise in using advanced analytical tools and content performance trackers to measure and refine content effectiveness.
• Strong client relationship management skills, including experience supporting QBRs and client-facing content education.
• Strong project management skills, with experience managing multiple concurrent workstreams, deadlines, and stakeholders for large enterprise clients.
• Ability to partner cross-functionally as a liaison with syndication teams, with familiarity with syndication workflows and retailer content requirements.
• Experience mentoring junior team members and setting content quality standards.
• Demonstrated ability to lead AI and emerging technology integration into content creation and optimization workflows.
• Proficiency in evaluating and streamlining content processes for greater efficiency and scalability.
• Excellent communication skills with the ability to present content strategies and recommendations to internal teams and clients.

Benefits

• MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.