Responsibilities

• Proactively conduct diagnostic analysis of the digital shelf (KCNA, Category, and Competitive) + provide recommendations thru an omnichannel lens that will enable field sales + shopper marketing to react and adjust business plans where needed
• Drive “One Search” (Organic + Paid) Focus with a specific responsibility to optimize organic/owned search footprint, in collaboration with Digital Commerce Operations CoE
• Analyze key business metrics/data (e.g., Clickstream, Retailer-Specific Data, Market Data) to inform recommendations driving traffic, conversion, and customer retention
• Provide insights around algorithmic trends + site taxonomy
• Collaborate with field sales in implementation of KCNA Digital Commerce Strategies (e.g., Subscription, Marketplace, etc.)
• Recommend and drive test + learn within the Digital Commerce marketing space
• Deliver against all KCNA milestones tied to Annual Operating plans, Business Plan Reviews, Customer Engagement Meetings, and Key Customer Meetings
• Written + Verbal Communication – Excellent communication + presentation skills capable of catering complex messages appropriately for a given audience
• Analytical + Quantitative – Strong analytical + quantitative skills and the ability to independently generate strategic marketing insights to identify opportunities, develop strategies, and executable plans
• Retail Media + Digital Commerce Knowledge – Working knowledge of Digital Commerce retail basics, traffic + conversion drivers, paid/organic search, consumer’s path-to-purchase journey, and omnichannel customer models + fulfillment methods

Requirements

• Bachelor’s Degree
• 3+ years experience in Digital Commerce, Digital Marketing, and/or Omnichannel within relevant areas such as CPG, Retail, or Management Consulting
• Direct experience working in a highly matrixed, global company and capability to influence stakeholders at all levels
• High threshold for working and thriving in an ambiguous, fast-paced environment, e.g., ability to pivot quickly, figuring it out and adapting as you go
• Strong analytical skills leveraging data to drive decision-making
• Demonstrated ability to lead + manage multiple projects – prioritization and planning
• Excellent communication skills (both verbal and written)
• 25% Travel

Preferred

• Experience working with Omnichannel retailer(s)
• Proven track record of taking ownership and delivering results
• Ability to think both strategically and tactically with excellent attention to detail

Benefits

• Flexible work model that blends remote work with intentional in-person collaboration
• We offer a comprehensive benefits suite including our 401(k) and Profit Sharing plan
• We believe that our employees are our greatest asset and are committed to providing resources to be successful