Responsibilities

• Customer programs: Develop and manage customer advocacy and engagement programs, including reference networks, lifecycle touchpoints, and customer marketing initiatives.
• Customer content creation: Alongside PMM, produce high-quality customer stories, case studies, testimonials, and milestone announcements that highlight Obsidian’s value proposition.
• Collaborate cross-functionally: with CS, Sales, Product Marketing, and Leadership to identify strong customer stories and expand our use cases.
• Advocacy & references: Build and maintain a roster of customer champions who can support reference calls, speak at events/webinars, provide quotes, and participate in co-marketing.
• Insights & reporting: Track engagement and measure the impact of customer marketing initiatives on retention, advocacy, and pipeline influence.
• Build and manage the company’s social media strategy and day-today content publishing and curation to raise brand awareness and strengthen Obsidian’s positioning as a leader in SaaS and AI security.
• Build and manage the company’s social media content calendar and work with cross functional teams to amplify key product milestones, customer success, industry recognition.
• Responsible for driving engagement with security professionals on LinkedIn.