Responsibilities

• Develop and implement customer marketing strategies that align with business goals and enhance customer engagement.
• Analyze market trends and customer insights to inform marketing initiatives and optimize campaign performance.
• Collaborate with cross-functional teams to create compelling marketing materials and ensure consistent messaging across all channels.
• Some travel will be required (less than 20%)

Requirements

• 5 or more years experience in customer marketing or a related field.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in digital marketing strategies, including email marketing, social media, and content marketing.
• Knowledge of customer segmentation and targeting techniques to optimize marketing efforts.

Preferred

• Bachelor's degree in Marketing, Business, or a related field.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.
• Experience with marketing automation tools and CRM systems to manage customer interactions and campaigns.
• Ability to work collaboratively in a team environment and build relationships with stakeholders.
• Experience with account-based marketing tools (such as Demandbase) as well as Salesforce experience
• Working with Marketo or other email automation tools
• Social media paid advertising experience with Google Ad Words, Adobe Search Engine Optimization, etc
• Executing strong digital advertising campaigns

Benefits

• comprehensive benefits package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays.